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~type_genre:"Aufsatz in Zeitschrift"
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1800-1988
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Advertising
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Advertising industry
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Advertising regulation
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Großbritannien
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Aufsatz in Zeitschrift
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Miracle, Gordon E.
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Bang, Hae-Kyong
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Nevett, Terence R.
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European journal of marketing : EJM
1
New directions in international advertising research
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ECONIS (ZBW)
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Achieving reliable and valid cross-cultural research results in content analysis
Miracle, Gordon E.
;
Bang, Hae-Kyong
- In:
New directions in international advertising research
,
(pp. 9-23)
.
2002
Persistent link: https://www.econbiz.de/10001785269
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2
A comparative history of advertising self-regulation in the UK and the US
Miracle, Gordon E.
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001049954
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