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~type_genre:"Aufsatz in Zeitschrift"
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Werbung
5,522
Advertising
5,485
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2,648
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2,647
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2,086
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5,526
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810
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707
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651
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Eisend, Martin
37
Taylor, Charles Raymond
29
Kaiser, Harry M.
27
Pelsmacker, Patrick de
24
Septianto, Felix
23
Dahlén, Micael
21
Gierl, Heribert
21
Yoon, Sukki
20
Rosengren, Sara
19
Yoon, Hye Jin
19
Huh, Jisu
18
Stafford, Marla Royne
18
Ford, John B.
17
Zaccour, Georges
17
Campbell, Colin L.
16
Dens, Nathalie
15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Choi, Yung Kyun
14
Karray, Salma
14
Wilson, Rick T.
14
Carlson, Les
13
Hudders, Liselot
13
Moser, H. R.
13
Torres, Ivonne M.
13
Wu, Linwan
13
Chang, Chingching
12
Kerr, Gayle
12
Koslow, Scott
12
Martín Herrán, Guiomar
12
Mueller, Barbara
12
Chan, Kara
11
Evans, Nathaniel J.
11
Hayes, Jameson L.
11
King, Karen Whitehill
11
Rozendaal, Esther
11
Tremblay, Victor J.
11
Turnbull, Sarah
11
Bellman, Steven
10
Cheong, Yunjae
10
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Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutschland / Bundesregierung
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
University of Chicago / Law School
1
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International journal of advertising : the review of marketing communications
208
Journal of advertising research
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
180
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
158
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
69
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of operational research : EJOR
64
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of industrial organization
53
International journal of internet marketing and advertising : IJIMA
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
Journal of marketing
42
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
34
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Journal of international consumer marketing
26
Marketing : ZFP ; journal of research and management
26
Applied economics
24
Information economics and policy : IEP
24
International journal of consumer studies
24
Journal of marketing research
24
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
24
American journal of agricultural economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
23
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ECONIS (ZBW)
5,526
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1
Bedeutung und Wirkungsweise von Public Relations
Oeckl, Albert
- In:
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
50
(
1970
)
11
,
pp. 678-681
Persistent link: https://www.econbiz.de/10011390154
Saved in:
2
Wirtschaftsberichterstattung - ein Spannungsfeld der Public Relations
Greiser, Franz
- In:
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
41
(
1961
)
12
,
pp. 559-562
Persistent link: https://www.econbiz.de/10011493191
Saved in:
3
Public Relations und
Werbung
in der Presse
Glinz, Ferdinand N.
- In:
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
41
(
1961
)
12
,
pp. 562-566
Persistent link: https://www.econbiz.de/10011493192
Saved in:
4
Offentlig informasjon
1978
Persistent link: https://www.econbiz.de/10013253666
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5
An assessment of causal inference in smoking initiation research and a framework for future research
Heckman, James J.
;
Flyer, Fredrick A.
;
Loughlin, Colleen
- In:
Economic inquiry : journal of the Western Economic …
46
(
2008
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10003713244
Saved in:
6
Wohlfahrtsgewinne durch Preisregulierung?
Steinrücken, Torsten
- In:
List-Forum für Wirtschafts- und Finanzpolitik
34
(
2008
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10003713696
Saved in:
7
Competition, contractibility, and the market for donors to nonprofits
Castaneda, Marco A.
;
Garen, John E.
;
Thornton, Jeremy
- In:
The journal of law, economics, & organization
24
(
2008
)
1
,
pp. 215-246
Persistent link: https://www.econbiz.de/10003714019
Saved in:
8
Values and virtues or qualifications and experience? : an analysis of non-profit recruitment advertising in Australia
Green, Jenny
;
Dalton, Bronwen
- In:
Employment relations record
7
(
2007
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003727832
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9
Generic product advertising, spillovers, and market concentration
Norman, George
;
Pepall, Lynne
;
Richards, Daniel Jay
- In:
American journal of agricultural economics
90
(
2008
)
3
,
pp. 719-732
Persistent link: https://www.econbiz.de/10003727909
Saved in:
10
Der Werbemarkt 2007 : stabiles Wachstum bei leicht abflauender Werbekonjunktur
Möbus, Pamela
;
Heffler, Michael
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 282-290
Persistent link: https://www.econbiz.de/10003731126
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