//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Leica in der Werbung : 1925 -...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
5,553
Advertising
5,516
Werbewirkung
2,669
Advertising effects
2,668
Consumer behaviour
2,103
Konsumentenverhalten
2,103
Internet marketing
1,202
Online-Marketing
1,202
Theorie
561
Theory
561
advertising
532
Markenführung
504
Brand management
503
USA
430
United States
430
Social Web
413
Social web
413
Brand image
361
Markenimage
361
Marketing management
285
Marketingmanagement
285
Preismanagement
251
Pricing strategy
251
Brand
232
Markenartikel
227
Target group
214
Zielgruppe
214
Emotion
207
Game theory
194
Spieltheorie
194
Marketing
155
Children
153
Kinder
153
Gender
147
Geschlecht
144
Viral marketing
138
Virales Marketing
138
Competition
137
Psychology of advertising
136
Werbepsychologie
136
more ...
less ...
Online availability
All
Undetermined
2,898
Free
379
Type of publication
All
Article
5,516
Book / Working Paper
37
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
5,553
Graue Literatur
812
Non-commercial literature
812
Aufsatz im Buch
713
Book section
713
Working Paper
654
Arbeitspapier
617
Hochschulschrift
406
Collection of articles of several authors
218
Sammelwerk
218
Thesis
210
Konferenzschrift
147
Aufsatzsammlung
131
Lehrbuch
116
Textbook
99
Dissertation u.a. Prüfungsschriften
97
Bibliografie enthalten
74
Bibliography included
74
Conference paper
55
Konferenzbeitrag
55
Conference proceedings
51
Case study
50
Fallstudie
50
Wörterbuch
47
Ratgeber
36
Reprint
32
Guidebook
30
Bibliographie
29
Collection of articles written by one author
28
Sammlung
28
Handbook
23
Handbuch
23
Enzyklopädie
22
Amtsdruckschrift
19
Bibliografie
19
Government document
19
Nachschlagewerk
19
Reference book
19
Glossar enthalten
17
more ...
less ...
Language
All
English
5,393
German
142
French
7
Italian
5
Arabic
1
Bulgarian
1
Finnish
1
Croatian
1
Dutch
1
Portuguese
1
Spanish
1
more ...
less ...
Author
All
Eisend, Martin
37
Taylor, Charles Raymond
29
Kaiser, Harry M.
27
Pelsmacker, Patrick de
24
Septianto, Felix
24
Dahlén, Micael
21
Gierl, Heribert
21
Yoon, Sukki
20
Rosengren, Sara
19
Yoon, Hye Jin
19
Huh, Jisu
18
Stafford, Marla Royne
18
Ford, John B.
17
Zaccour, Georges
17
Campbell, Colin L.
16
Dens, Nathalie
15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Choi, Yung Kyun
14
Karray, Salma
14
Wilson, Rick T.
14
Carlson, Les
13
Hudders, Liselot
13
Moser, H. R.
13
Torres, Ivonne M.
13
Wu, Linwan
13
Chang, Chingching
12
Kerr, Gayle
12
Koslow, Scott
12
Martín Herrán, Guiomar
12
Mueller, Barbara
12
Rozendaal, Esther
12
Chan, Kara
11
Evans, Nathaniel J.
11
Hayes, Jameson L.
11
King, Karen Whitehill
11
Reijmersdal, Eva A. van
11
Segijn, Claire M.
11
Tremblay, Victor J.
11
Turnbull, Sarah
11
more ...
less ...
Institution
All
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutschland / Bundesregierung
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
University of Chicago / Law School
1
Published in...
All
Journal of advertising research
208
International journal of advertising : the review of marketing communications
206
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
158
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
69
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of operational research : EJOR
64
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
55
International journal of industrial organization
53
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
Journal of marketing
42
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
34
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Journal of international consumer marketing
26
Marketing : ZFP ; journal of research and management
26
Applied economics
24
Information economics and policy : IEP
24
International journal of consumer studies
24
Journal of marketing research
24
American journal of agricultural economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
23
Quantitative marketing and economics : QME
23
more ...
less ...
Source
All
ECONIS (ZBW)
5,553
Showing
1
-
10
of
5,553
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An assessment of causal inference in smoking initiation research and a framework for future research
Heckman, James J.
;
Flyer, Fredrick A.
;
Loughlin, Colleen
- In:
Economic inquiry : journal of the Western Economic …
46
(
2008
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10003713244
Saved in:
2
Wohlfahrtsgewinne durch Preisregulierung?
Steinrücken, Torsten
- In:
List-Forum für Wirtschafts- und Finanzpolitik
34
(
2008
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10003713696
Saved in:
3
Competition, contractibility, and the market for donors to nonprofits
Castaneda, Marco A.
;
Garen, John E.
;
Thornton, Jeremy
- In:
The journal of law, economics, & organization
24
(
2008
)
1
,
pp. 215-246
Persistent link: https://www.econbiz.de/10003714019
Saved in:
4
Values and virtues or qualifications and experience? : an analysis of non-profit recruitment advertising in Australia
Green, Jenny
;
Dalton, Bronwen
- In:
Employment relations record
7
(
2007
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003727832
Saved in:
5
Generic product advertising, spillovers, and market concentration
Norman, George
;
Pepall, Lynne
;
Richards, Daniel Jay
- In:
American journal of agricultural economics
90
(
2008
)
3
,
pp. 719-732
Persistent link: https://www.econbiz.de/10003727909
Saved in:
6
Der Werbemarkt 2007 : stabiles Wachstum bei leicht abflauender Werbekonjunktur
Möbus, Pamela
;
Heffler, Michael
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 282-290
Persistent link: https://www.econbiz.de/10003731126
Saved in:
7
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Saved in:
8
Meet the parents : a parents' perspective on product placement in children's films
Hudson, Simon
;
Hudson, David
;
Peloza, John
- In:
Journal of business ethics : JOBE
80
(
2008
)
2
,
pp. 289-304
Persistent link: https://www.econbiz.de/10003732252
Saved in:
9
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
Saved in:
10
Advertising consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin
;
Belk, Russell W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003732317
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->