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~type_genre:"Aufsatz in Zeitschrift"
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Erlebnisorientierte Filialgest...
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Event marketing
507
Event-Marketing
507
Consumer behaviour
200
Konsumentenverhalten
200
Sport event
134
Sportveranstaltung
134
Big event
117
Großveranstaltung
117
Tourism
91
Tourismus
90
Beziehungsmarketing
80
Relationship marketing
80
Customer satisfaction
79
Kundenzufriedenheit
79
Holiday behaviour
78
Urlaubsverhalten
78
Tourism marketing
65
Tourismusmarketing
65
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60
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60
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59
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53
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51
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50
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50
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44
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43
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43
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38
Destinationsmanagement
38
Dienstleistungsqualität
38
Service quality
38
Emotion
35
Sportmarketing
33
Sports marketing
33
Sponsoring
32
Sponsorship
32
Experiential marketing
31
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212
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30
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Article
505
Book / Working Paper
17
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Hochschulschrift
4,100
Thesis
2,735
Dissertation u.a. Prüfungsschriften
1,857
Lehrbuch
1,516
Collection of articles of several authors
1,428
Sammelwerk
1,428
Aufsatzsammlung
1,353
Textbook
1,143
Bibliografie enthalten
779
Bibliography included
779
Graue Literatur
751
Non-commercial literature
751
Konferenzschrift
541
Case study
532
Fallstudie
532
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522
Ratgeber
405
Aufsatz im Buch
375
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375
Guidebook
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335
Handbuch
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Bibliographie
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Working Paper
198
Arbeitspapier
194
Conference proceedings
171
Glossar enthalten
141
Glossary included
141
Wörterbuch
131
Festschrift
96
Fallstudiensammlung
94
Einführung
79
Universitätsschrift
71
Collection of articles written by one author
64
Sammlung
64
Nachschlagewerk
60
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60
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56
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English
491
German
27
French
4
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Fairley, Sheranne
10
Scheinbaum, Angeline Close
7
Taheri, Babak
6
Schmitt, Bernd
5
Drengner, Jan
4
Lacey, Russell
4
Wong, IpKin Anthony
4
Zarantonello, Lia
4
Arcodia, Charles
3
Atwal, Glyn
3
Brakus, J. Joško
3
Cai, Liping A.
3
Carlson, Jamie
3
Dias, Álvaro Lopes
3
Filo, Kevin
3
Funk, Daniel C.
3
Jahn, Steffen
3
Kim, Jong-hyeong
3
Krishen, Anjala S.
3
Kwiatkowski, Grzegorz
3
Lee, Woojin
3
Li, Mimi
3
Moital, Miguel
3
O'Brien, Danny
3
Page, Stephen J.
3
Schnitzer, Martin
3
Shobeiri, Saeed
3
Suh, Eunju
3
Tyler, B. David
3
Van Niekerk, Mathilda
3
Walker, Matthew
3
Williams, Alistair
3
Wood, Emma H.
3
Ai, Chi-Han
2
Aitken, Rob
2
Alexandris, Kostas
2
Altschwager, Teagan
2
Armbrecht, John
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
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Deutsches Institut für Wirtschaftsforschung
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
Université Paris 1 Panthéon-Sorbonne
1
Wirtschaftskammer Österreich
1
Published in...
All
Tourism management : research, policies, practice
30
International journal of event and festival management
29
Journal of travel and tourism marketing
21
International journal of hospitality management
18
International journal of contemporary hospitality management
15
Journal of business research : JBR
15
Tourism management perspectives : TMP
15
Journal of hospitality marketing & management
13
International journal of sport management and marketing : IJSMM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of retailing and consumer services
12
Sport management review
12
Journal of sport management : the official journal of the North American Society of Sport Management
10
European Sport management quarterly : ESMQ
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
The journal of brand management : an international journal
7
Journal of advertising research
6
International journal of advertising : the quarterly review of marketing communications
5
International journal of arts management
5
International journal of retail & distribution management
5
Journal of destination marketing & management
5
Journal of hospitality and tourism insights
5
Journal of marketing management : MM
5
Journal of vacation marketing : an international journal
5
Marketing : ZFP ; journal of research and management
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
European journal of marketing : EJM
4
International journal of sports marketing & sponsorship
4
Journal of business economics and management
4
Journal of consumer behaviour : an international research review
4
Journal of promotion management : JPM
4
Marketing intelligence & planning
4
Scandinavian journal of hospitality and tourism
4
The marketing review
4
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
3
Arts marketing : an international journal ; AM
3
Journal of business case studies
3
Journal of food products marketing
3
Journal of nonprofit & public sector marketing
3
Journal of vacation marketing
3
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Source
All
ECONIS (ZBW)
522
Showing
1
-
10
of
522
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date (oldest first)
1
Der Handel im Spannungsfeld zwischen Erlebnis- und Umweltorientierung - Implikationen einer empirischen Studie
Bekmeier-Feuerhahn, Sigrid
;
Spieker, Heinrich
- In:
Handelsforschung
14
(
2000
),
pp. 59-80
Persistent link: https://www.econbiz.de/10001472958
Saved in:
2
Connecting research, teaching and the student experience in innovative ways through participation at major sports events
Fournier, Herve
;
Velo, Veronica
- In:
Journal of business case studies
4
(
2008
)
4
,
pp. 17-31
Persistent link: https://www.econbiz.de/10003767749
Saved in:
3
Connecting research, teaching and the student experience in innovative ways through participation at major sports events
Velo, Veronica
;
Fournier, Herve
- In:
Journal of business case studies
4
(
2008
)
7
,
pp. 1-15
Persistent link: https://www.econbiz.de/10003767993
Saved in:
4
Hospitality-Marketing als Instrument zur nachhaltigen Markendifferenzierung
Rubenbauer, Sibylle
;
Sturm, Hans-Jörg
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
5
,
pp. 36-39
Persistent link: https://www.econbiz.de/10003770261
Saved in:
5
Young event services: lifestyle or living? ; teaching case
Subramanian, Ram
;
Peterson, Richard
;
Sulich, Heidi
- In:
Journal of business case studies
4
(
2008
)
8
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003778186
Saved in:
6
Shopping streets versus shopping malls : determinants of agglomeration format attractiveness from the consumers' point of view
Teller, Christoph
- In:
The international review of retail, distribution and …
18
(
2008
)
4
,
pp. 381-403
Persistent link: https://www.econbiz.de/10003771915
Saved in:
7
Weight Watchers : social event centered marketing
Vignali, Claudio
;
Henderson, Stephen
- In:
Journal of food products marketing
14
(
2008
)
2
,
pp. 99-113
Persistent link: https://www.econbiz.de/10003773218
Saved in:
8
Joint event production in the jungle, the park, and the garden : metaphors of event networks
Larson, Mia
- In:
Tourism management : research, policies, practice
30
(
2009
)
3
,
pp. 393-399
Persistent link: https://www.econbiz.de/10003838414
Saved in:
9
Market-resistance and Valentine's Day events
Scheinbaum, Angeline Close
;
Zinkhan, George M.
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 200-207
Persistent link: https://www.econbiz.de/10003810556
Saved in:
10
Prediction of ticket purchase in professional sport using data mining
Chen, Chen-yueh
;
Stotlar, David K.
;
Lin, Yi-hsiu
- In:
International journal of sport management and marketing …
6
(
2009
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10003862994
Saved in:
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