Implementing the principles of green marketing started since the 70’s, once the social and societal marketing concepts were defined. The challenges brought around by globalization and the excessive pollution of the environment, that contemporary companies had to face, requested the...

This paper explores the factors potentially responsible for the overconsumption of office paper and estimates the adverse environmental and economic impact of overconsumption. Data were collected from the employees of selected higher educational institutions in Oman. Technical factors, workplace...

This paper presents the model of an economy subject to the mass conservation principle. The economic system is related to the environment by a flow of virgin materials into the economy, and by the diffusion of waste into the environment. Ecoefficiency contributes to reducing material waste in...

Idle land remains to be an issue that warrants further investigation. This study aspires to unveil the economic potential of idle land which is cultivated with a combination of cash crops -- vegetables and fruits by young enterprising individuals. Linear programming is employed to derive optimal...