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~type_genre:"Aufsatz in Zeitschrift"
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Innovation
3
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Innovationsmanagement
2
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Article
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Aufsatz in Zeitschrift
Article in journal
7
research-article
5
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Case study
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Palmer, Roger
7
Antioco, Michael
2
Lindgreen, Adam
2
Wilson, Hugh
2
Baumann, Jasmin
1
Heesch, Tim van
1
Hughes, Mathew
1
Inversini, Alessandro
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Krings, Werner
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Le Meunier-FitzHugh, Kenneth
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The journal of business & industrial marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of marketing theory and practice
1
Journal of strategic marketing
1
R & D management
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ECONIS (ZBW)
7
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1
An exploratory case study analysis of contemporary marketing practices
Palmer, Roger
;
Wilson, Hugh
- In:
Journal of strategic marketing
17
(
2009
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10003858948
Saved in:
2
High-tech, innovative products : identifying and meeting business customers' value needs
Lindgreen, Adam
;
Antioco, Michael
;
Palmer, Roger
; …
- In:
The journal of business & industrial marketing
24
(
2009
)
3/4
,
pp. 182-197
Persistent link: https://www.econbiz.de/10009524596
Saved in:
3
Do different marketing practices require different leadership styles? : an exploratory study
Lindgreen, Adam
;
Palmer, Roger
;
Wetzels, Martin
; …
- In:
The journal of business & industrial marketing
24
(
2009
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10009524649
Saved in:
4
Developing a visceral market learning capability for new product development
Roberts, Deborah L.
;
Palmer, Roger
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
2
,
pp. 199-220
Persistent link: https://www.econbiz.de/10009535007
Saved in:
5
The implications of service-dominant logic and integrated solutions on the sales function
Le Meunier-FitzHugh, Kenneth
;
Baumann, Jasmin
;
Palmer, Roger
- In:
Journal of marketing theory and practice
19
(
2011
)
4
,
pp. 423-440
Persistent link: https://www.econbiz.de/10009383555
Saved in:
6
Innovating the product innovation process to enable co-creation
Roberts, Deborah. L.
;
Palmer, Roger
;
Hughes, Mathew
- In:
R & D management
52
(
2022
)
3
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013275754
Saved in:
7
Industrial marketing management digital media optimization for B2B marketing
Krings, Werner
;
Palmer, Roger
;
Inversini, Alessandro
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 174-186
Persistent link: https://www.econbiz.de/10012501945
Saved in:
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