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~type_genre:"Aufsatz in Zeitschrift"
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Norway
17
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Brand management
9
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9
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6
Markenimage
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Aufsatz in Zeitschrift
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56
Aufsatz im Buch
4
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Grønhaug, Kjell
36
Supphellen, Magne
20
Jakubanecs, Alexander
6
Bagozzi, Richard P.
4
Xie, Chunyan
4
Haugland, Sven A.
3
Helgeson, James G.
3
Maehle, Natalia
3
Sogn-Grundvåg, Geir
3
Voldnes, Gøril
3
Haugen, Hege Mathea
2
Heide, Morten
2
Hennestad, Bjørn
2
Korneliussen, Tor
2
Le, Nhat Quang
2
Lærdal, Kirsti
2
Ottesen, Geir Grundvåg
2
Sivertstøl, Njål
2
Andersen, Otto
1
Bendiksen, Bjørn-Inge
1
Breivik, Einar
1
Buvik, Arnt
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Clement, Jesper
1
D'Espallier, Bert
1
Dahle, Yngve
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Dalgaard, Bruce R.
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Dreyer, Bent
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Ekici, Ahmet
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Espedal, Bjarne
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Fedorikhin, Alexander
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Fredriksen, Tor
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Fuglseth, Anna Mette
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Gilmore, Audrey
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Gray, Brendan J.
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Guihoto, Lúcia de Fátima Martins
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Hagberg-Andersson, Åsa
1
Hammervoll, Trond
1
Hem, Alexander Farestvedt
1
Kolltveit, Bjorn
1
Kolltveit, Bjørn J.
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European journal of marketing : EJM
8
Journal of East-West business
3
Baltic journal of management
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Liiketaloudellinen aikakauskirja
2
The journal of socio-economics
2
Asia Pacific journal of marketing and logistics
1
British journal of management : BJM
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Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
International entrepreneurship and management journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of emerging markets
1
International journal of market research
1
Journal of business market management : JBM
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of marketing communications
1
Journal of small business and enterprise development
1
Journal of the Academy of Marketing Science
1
Marine resource economics
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Marketing letters : a journal of research in marketing
1
Nordic journal of business : NJB
1
Qualitative market research : an international journal
1
Scandinavian economic history review
1
Scandinavian journal of management
1
The international journal of human resource management
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The journal of services marketing
1
The marketing review
1
Tourism economics : the business and finance of tourism and recreation
1
Tourism management : research, policies, practice
1
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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ECONIS (ZBW)
56
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1
Cultural embeddedness of products : a new measurement of culture and its effects
Jakubanecs, Alexander
;
Supphellen, Magne
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
2
,
pp. 301-323
Persistent link: https://www.econbiz.de/10011472505
Saved in:
2
Determinants of repurchase intentions of real estate agent services : direct and indirect effects of perceived ethicality
Le, Nhat Quang
;
Supphellen, Magne
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 84-90
Persistent link: https://www.econbiz.de/10011645117
Saved in:
3
Elicitation of salient brand emotions in Western and East Asian markets : the role of elicitation context
Jakubanecs, Alexander
;
Supphellen, Magne
;
Fedorikhin, …
- In:
International journal of market research
61
(
2019
)
5
,
pp. 518-533
Persistent link: https://www.econbiz.de/10012172411
Saved in:
4
Consumers' use of country-of-manufacture information? : Norway and the United States : ethnocentric, economic, and cultural differences
Helgeson, James G.
;
Kurpis, Lada Helen V.
;
Supphellen, Magne
- In:
Journal of international consumer marketing
29
(
2017
)
3
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011709328
Saved in:
5
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
6
Crisis management across borders : effects of a crisis event on consumer responses and communication strategies in Norway and Russia
Jakubanecs, Alexander
;
Supphellen, Magne
;
Helgeson, James G.
- In:
Journal of East-West business
24
(
2018
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011804222
Saved in:
7
Elicitation of product attributes in an evaluation context : a comparison of three elicitation techniques
Breivik, Einar
;
Supphellen, Magne
- In:
Journal of economic psychology : research in economic …
24
(
2003
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10001731353
Saved in:
8
Blank endorsement : the added value of unknown corporate brands
Jakubanecs, Alexander
;
Supphellen, Magne
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 788-800
Persistent link: https://www.econbiz.de/10009621238
Saved in:
9
In search of the sources of brand personality
Maehle, Natalia
;
Supphellen, Magne
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10008909600
Saved in:
10
Brand positioning strategies in Russia : regional differences in the importance of corporate endorsement and symbolic brand attributes
Jakubanecs, Alexander
;
Supphellen, Magne
- In:
Journal of East-West business
16
(
2010
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10008841889
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