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~type_genre:"Aufsatz in Zeitschrift"
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Lieferantenmanagement
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Svensson, Göran
53
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41
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40
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40
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38
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35
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34
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33
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32
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31
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31
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31
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31
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30
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Gil Saura, Irene
29
Lindgreen, Adam
29
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28
Yang, Zhilin
28
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26
Johnston, Wesley J.
26
Palmatier, Robert W.
26
Phau, Ian
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Choi, Tsan-Ming
25
Di Benedetto, C. Anthony
25
Ko, Eunju
25
Kumar, Vikas
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Guzman, Francisco
24
Balmer, John M. T.
23
Kitchen, Philip J.
23
Liu, Yi
23
Romaniuk, Jenni
23
Sharma, Piyush
23
Yan, Ruiliang
23
Christodoulides, George
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Huo, Baofeng
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Morgan, Neil A.
22
Ngo, Liem Viet
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OECD / Committee on Information, Computer and Communications Policy / Working Party on the Information Economy
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
1,249
Journal of business research : JBR
1,039
The journal of business & industrial marketing
471
International journal of production economics
448
The journal of brand management : an international journal
395
Journal of retailing and consumer services
346
The journal of product & brand management
331
International journal of production research
320
Journal of strategic marketing
274
European journal of marketing : EJM
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European journal of operational research : EJOR
216
Journal of marketing
213
Journal of the Academy of Marketing Science
209
Journal of marketing management : MM
201
Journal of business-to-business marketing
195
Journal of marketing communications
184
Psychology & marketing
184
Marketing intelligence & planning
178
Asia Pacific journal of marketing and logistics
174
Journal of purchasing and supply management
164
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
150
Management science : journal of the Institute for Operations Research and the Management Sciences
141
Tourism management : research, policies, practice
122
International journal of hospitality management
119
Journal of travel and tourism marketing
116
International marketing review
112
Marketing letters : a journal of research in marketing
107
International journal of procurement management
106
Journal of global marketing
106
Cogent business & management
103
Journal of operations management
101
Journal of business ethics : JOBE
100
Production and operations management : an international journal of the Production and Operations Management Society
96
The journal of consumer marketing
96
Transportation research / E : an international journal
96
Journal of marketing research : JMR
92
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
90
Journal of international marketing
89
Supply chain management : an international journal
89
The service industries journal
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ECONIS (ZBW)
24,963
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1
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1
The moderating effect of brand strength in manufacturer-reseller relationships
Glynn, Mark S.
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1226-1233
Persistent link: https://www.econbiz.de/10008807164
Saved in:
2
Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
Saved in:
3
Relationship quality as a resource to build industrial brand equity when products are uncertain and future-based
Marquardt, Adam J.
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1386-1397
Persistent link: https://www.econbiz.de/10010227736
Saved in:
4
Brand positioning strategies for industrial firms providing customer solutions
Jalkala, Anne Maarit
;
Keränen, Joona
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010345206
Saved in:
5
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
6
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
7
Push and pull strategies by component suppliers when OEMs can produce the component in-house : the roles of branding in a supply chain
Zhang, Chuang
;
Fang, Dalu
;
Yang, Xiaotong
;
Zhang, Xubing
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 99-111
Persistent link: https://www.econbiz.de/10011887289
Saved in:
8
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
9
Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
10
The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Saraniemi, Saila
;
Ulkuniemi, …
- In:
Journal of small business and enterprise development
24
(
2017
)
3
,
pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
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