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Brand community development through associated communities : grounding community measurement within social identity theory
Heere, Bob; Walker, Matthew; Yoshida, Masayuki; Ko, Yong Jae - In: Journal of marketing theory and practice 19 (2011) 4, pp. 407-422
Persistent link: https://www.econbiz.de/10009383562
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Do fans care? : assessing the influence of corporate social responsibility on consumer attitudes in the sport industry
Walker, Matthew; Kent, Aubrey - In: Journal of sport management : the official journal of … 23 (2009) 6, pp. 743-769
Persistent link: https://www.econbiz.de/10003929243
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Communicating socially responsible initiatives : an analysis of US professional teams
Walker, Matthew; Kent, Aubrey; Vincent, John - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 4, pp. 187-195
Persistent link: https://www.econbiz.de/10008825865
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Does your sponsor affect my perception of the event? : the role of event sponsors as signals
Walker, Matthew; Hall, Todd; Todd, Samuel Y.; Kent, Aubrey - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 3, pp. 138-147
Persistent link: https://www.econbiz.de/10009373484
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The roles of credibility and social consciousness in the corporate philanthropy-consumer behavior relationship
Walker, Matthew; Kent, Aubrey - In: Journal of business ethics : JOBE 116 (2013) 2, pp. 341-353
Persistent link: https://www.econbiz.de/10010199426
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CSR and the bottom line : analyzing the link between CSR and financial performance for professional teams
Inoue, Yuhei; Kent, Aubrey; Lee, Seoki - In: Journal of sport management : the official journal of … 25 (2011) 6, pp. 531-549
Persistent link: https://www.econbiz.de/10009425059
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Enhancing the benefits of professional sport philanthropy : the roles of corporate ability and communication strategies
Inoue, Yuhei; Mahan, Joseph E.; Kent, Aubrey - In: Sport management review 16 (2013) 3, pp. 314-325
Persistent link: https://www.econbiz.de/10009787473
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A conceptual framework for understanding the effects of corporate social marketing on consumer behavior
Inoue, Yuhei; Kent, Aubrey - In: Journal of business ethics : JOBE 121 (2014) 4, pp. 621-633
Persistent link: https://www.econbiz.de/10010379899
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Roles of performance and human capital in college football coaches' compensation
Inoue, Yuhei; Plehn-Dujowich, Jose M.; Kent, Aubrey; … - In: Journal of sport management : the official journal of … 27 (2013) 1, pp. 73-83
Persistent link: https://www.econbiz.de/10009719720
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Investigating the role of corporate credibility in corporate social marketing : a case study of environmental initiatives by professional sport organizations
Inoue, Yuhei; Kent, Aubrey - In: Sport management review 15 (2012) 3, pp. 330-344
Persistent link: https://www.econbiz.de/10009564436