//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand strategy and brand evolu...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
3,846
Marketing management
1,033
Marketingmanagement
1,033
marketing
839
Consumer behaviour
719
Konsumentenverhalten
719
USA
445
United States
444
Theory
375
Theorie
371
Relationship marketing
304
Markenführung
303
Beziehungsmarketing
302
Brand management
301
Marketing theory
253
Marketingtheorie
251
Online-Marketing
250
Internet marketing
249
Firm performance
233
Unternehmenserfolg
232
Innovation
219
Social Web
205
Social web
205
Advertising
201
SME
201
KMU
200
Werbung
199
Market research
189
Marktforschung
188
Entrepreneurship
178
Entrepreneurship approach
172
Bibliometrics
168
Bibliometrie
168
Brand image
133
Business start-up
133
Markenimage
133
Unternehmensgründung
133
Betriebswirtschaftsstudium
119
Graduate business education
119
Corporate Social Responsibility
117
more ...
less ...
Online availability
All
Undetermined
1,769
Free
406
Type of publication
All
Article
4,481
Book / Working Paper
133
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
4,614
Aufsatz im Buch
1,659
Book section
1,659
Hochschulschrift
1,393
Collection of articles of several authors
1,283
Sammelwerk
1,283
Graue Literatur
1,240
Non-commercial literature
1,240
research-article
1,184
Thesis
1,123
Lehrbuch
1,050
Textbook
875
Aufsatzsammlung
834
Konferenzschrift
649
Working Paper
587
Dissertation u.a. Prüfungsschriften
519
Arbeitspapier
480
Bibliografie enthalten
473
Bibliography included
473
Case study
342
Fallstudie
342
Conference proceedings
316
review-article
305
Ratgeber
253
Guidebook
235
Congress Report
188
conceptual-paper
186
review
179
Bibliographie
173
Handbook
171
Handbuch
171
case-report
138
Wörterbuch
136
Glossar enthalten
135
Glossary included
135
Festschrift
124
viewpoint
114
Article
98
Fallstudiensammlung
81
more ...
less ...
Language
All
English
4,199
German
344
Spanish
31
French
15
Italian
8
Russian
4
Dutch
3
Hungarian
2
Polish
2
Portuguese
2
Serbian
2
Arabic
1
Bulgarian
1
Czech
1
Finnish
1
Kazakh
1
Slovak
1
Swedish
1
Turkish
1
Ukrainian
1
more ...
less ...
Author
All
Vrontis, Demetris
16
Leeflang, Peter
15
Lim, Weng Marc
14
Kumar, V.
13
Laczniak, Gene R.
13
Layton, Roger A.
13
Shultz, Clifford J.
13
Hruschka, Harald
11
Hanssens, Dominique M.
10
Hunt, Shelby D.
10
Morgan, Neil A.
10
Reinecke, Sven
10
Tadajewski, Mark
10
Gilmore, Audrey
9
Kraus, Sascha
9
Lusch, Robert F.
9
Thrassou, Alkis
9
Brown, Stephen
8
Crittenden, Victoria Lynn
8
Eggers, Fabian
8
Ferrell, Odies C.
8
Homburg, Christian
8
Jones, Rosalind
8
Malshe, Avinash
8
Stremersch, Stefan
8
Woodside, Arch G.
8
Wooliscroft, Ben
8
Beninger, Stefanie
7
Carson, David
7
Di Benedetto, C. Anthony
7
Fillis, Ian
7
Gaski, John F.
7
Grewal, Rajdeep
7
Herrmann, Andreas
7
Hills, Gerald E.
7
Jaworski, Bernard J.
7
Kumar, Satish
7
Lehmann, Donald R.
7
Miles, Morgan P.
7
O'Cass, Aron
7
more ...
less ...
Institution
All
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
American Marketing Association / Task Force on the Development of Marketing Thought
1
Conference on Marketing in the Food Chain <2, 1986, Sheffield>
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Indian Society of Agricultural Economics
1
International Conference on Business and Economy <2011, Konstanza>
1
Symposion Marketing in Stagnierenden Märkten <1983, Wien>
1
Universitatea Spiru Haret / Facultatea de Management Financiar Contabil
1
Università Commerciale Luigi Bocconi / Centro di Studi sul Commercio
1
Universitätslehrgang für Werbung und Verkauf <Wien>
1
Université Paris 1 Panthéon-Sorbonne
1
more ...
less ...
Published in...
All
Journal of business research : JBR
162
Industrial marketing management : the international journal for industrial and high-tech firms
102
European journal of marketing : EJM
80
Journal of marketing education : JME
78
Journal of marketing management : MM
74
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing
62
Marketing theory
62
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
55
Journal of historical research in marketing
52
Journal of macromarketing
51
Journal of business-to-business marketing
44
Marketing intelligence & planning
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of strategic marketing
40
The journal of business & industrial marketing
38
Journal of business ethics : JOBE
36
Journal of Islamic marketing : JIMA
34
Journal of research in marketing and entrepreneurship : JRME
33
AMS review : official publication of the Academy of Marketing Science
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
The marketing review
30
Journal of marketing research : JMR
27
Marketing : ZFP ; journal of research and management
26
Jahrbuch der Absatz- und Verbrauchsforschung
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Business horizons
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
24
Australasian marketing journal
23
Journal of advertising research
23
International journal of wine business research : IJWBR
22
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
22
International journal of technology marketing : IJTMkt
21
Asia Pacific journal of marketing and logistics
20
International journal of islamic marketing and branding
20
Journal of Islamic marketing
20
Cogent business & management
19
Psychology & marketing
19
Journal of business economics : JBE
18
more ...
less ...
Source
All
ECONIS (ZBW)
4,614
Showing
1
-
10
of
4,614
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An agile approach to service innovation : creating valuable service innovation with agile resource integration
Findsrud, Rolf
- In:
Journal of creating value
6
(
2020
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10014580827
Saved in:
2
An exploration of students' knowledge and understanding of Istihalah
Ahmed, Ishfaq
;
Nawaz, Muhammad Musarrat
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10011562982
Saved in:
3
Strategic management cultures : historical connections with science
Abreu Pederzini, Gerardo David
- In:
Journal of management history : JMH
22
(
2016
)
2
,
pp. 214-235
Persistent link: https://www.econbiz.de/10011565414
Saved in:
4
The impact of experience-based MBA educational programs on international career mobility
Ryan, Jason
;
Silvanto, Sari
;
Brown, Haakon T.
- In:
Journal of global mobility : the home of expatriate …
1
(
2013
)
1
,
pp. 28-45
Persistent link: https://www.econbiz.de/10010404238
Saved in:
5
Presenting a PhD research proposal : a guide for commerce students
Shambare, Richard
- In:
African journal of science, technology, innovation and …
13
(
2021
)
1
,
pp. 109-123
Persistent link: https://www.econbiz.de/10012440107
Saved in:
6
An integration of customer value and customer relationship in urban centres and peripheries : research implications for business practice and business studies
Smaliukiene, Rasa
;
Bekesiene, Svajone
;
Lipciute, Gabriele
- In:
Management : journal of contemporary management issues
25
(
2020
),
pp. 43-61
Persistent link: https://www.econbiz.de/10012421927
Saved in:
7
Estimating the effect of government programs on youth entrepreneurship in the Philippines
Rivera, John Paolo R.
;
Gozun, Brian C.
- In:
DLSU business & economics review
28
(
2019
)
3
,
pp. 112-120
Persistent link: https://www.econbiz.de/10012263932
Saved in:
8
Understanding network emergence after turbulent industrial relocation : a Swedish biorefinery initiative
Lundberg, Heléne
;
Andresen, Edith
;
Törnroos, Jan-Åke
- In:
European management journal
34
(
2016
)
5
,
pp. 475-483
Persistent link: https://www.econbiz.de/10011597804
Saved in:
9
Subnational institutions and open innovation : evidence from China
Sun, Fei
;
Hong, Junjie
;
Ma, Xiuying
;
Wang, Chengqi
- In:
Management decision : MD
55
(
2017
)
9
,
pp. 1942-1955
Persistent link: https://www.econbiz.de/10011779010
Saved in:
10
Lessons university-based business schools should learn vicariously-rather than through experience-from university athletics
Miles, Edward W.
- In:
Economics and business review
3
(
2017
)
1
,
pp. 149-163
Persistent link: https://www.econbiz.de/10011743417
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->