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~type_genre:"Aufsatz in Zeitschrift"
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Werbung
5,462
Advertising
5,425
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2,623
Advertising effects
2,622
Consumer behaviour
2,062
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Eisend, Martin
37
Taylor, Charles Raymond
29
Kaiser, Harry M.
27
Pelsmacker, Patrick de
24
Septianto, Felix
22
Dahlén, Micael
21
Gierl, Heribert
21
Yoon, Sukki
20
Rosengren, Sara
19
Huh, Jisu
18
Stafford, Marla Royne
18
Yoon, Hye Jin
18
Ford, John B.
17
Zaccour, Georges
17
Campbell, Colin L.
16
Dens, Nathalie
15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Choi, Yung Kyun
14
Karray, Salma
14
Wilson, Rick T.
14
Carlson, Les
13
Moser, H. R.
13
Torres, Ivonne M.
13
Wu, Linwan
13
Chang, Chingching
12
Hudders, Liselot
12
Kerr, Gayle
12
Koslow, Scott
12
Martín Herrán, Guiomar
12
Mueller, Barbara
12
Chan, Kara
11
Evans, Nathaniel J.
11
Hayes, Jameson L.
11
King, Karen Whitehill
11
Rozendaal, Esther
11
Tremblay, Victor J.
11
Bellman, Steven
10
Cheong, Yunjae
10
Diehl, Sandra
10
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Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutschland / Bundesregierung
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
University of Chicago / Law School
1
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Journal of advertising research
208
International journal of advertising : the review of marketing communications
206
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of business research : JBR
158
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
69
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
64
European journal of marketing : EJM
62
European journal of operational research : EJOR
62
Journal of retailing and consumer services
57
International journal of industrial organization
53
International journal of internet marketing and advertising : IJIMA
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
Journal of marketing
40
Young consumers : insight and ideas for responsible marketers
35
Journal of business ethics : JOBE
34
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Journal of international consumer marketing
26
Marketing : ZFP ; journal of research and management
26
Applied economics
24
Information economics and policy : IEP
24
International journal of consumer studies
24
American journal of agricultural economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
23
Quantitative marketing and economics : QME
23
Asia Pacific journal of marketing and logistics
22
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ECONIS (ZBW)
5,462
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1
Advertising and the residential demand for electricity
Kaserman, David L.
- In:
The journal of business : B
58
(
1985
)
4
,
pp. 399-408
Persistent link: https://www.econbiz.de/10001006662
Saved in:
2
R&D rivalry in the US automobile industry : a simultaneous equation model approach to Bain's hypothesis
Ramrattan, Lall
- In:
The American economist : journal of Omnicron Delta …
42
(
1998
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10001398236
Saved in:
3
Optimal generic advertising decisions in supply-managed industries : clarification and some further results
Kinnucan, Henry W.
- In:
Canadian journal of agricultural economics : CJAE
47
(
1999
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10001403739
Saved in:
4
Anteil der Reklame an den Änderungen der Konsumgewohnheiten der tschechischen Gesellschaft in der zweiten Hälfte des 19. Jahrhunderts
Vošahlíková, Pavla
- In:
Prague economic and social history papers
4
(
1997/1998
),
pp. 49-66
Persistent link: https://www.econbiz.de/10001408679
Saved in:
5
Mitigating agency problems by advertising, with special reference to managed health care
Rubin, Paul H.
;
Schrag, Joel L.
- In:
Southern economic journal
66
(
1999
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10001408954
Saved in:
6
Regulation, market power, and advertising effectiveness
Chen, Kevin Z.
;
Weerahewa, Jeevika
- In:
Agricultural and resource economics review : ARER
27
(
1998
)
2
,
pp. 209-217
Persistent link: https://www.econbiz.de/10001352061
Saved in:
7
Muß rentable Gemeinschaftswerbung zu einem Preisanstieg führen?
Hoff, Klaus
- In:
Berichte über Landwirtschaft : Zeitschrift für …
76
(
1998
)
4
,
pp. 632-648
Persistent link: https://www.econbiz.de/10001373353
Saved in:
8
Market structure, R&D and advertising in the pharmaceutical industry
Matravest, Catherine
- In:
The journal of industrial economics
47
(
1999
)
2
,
pp. 169-194
Persistent link: https://www.econbiz.de/10001378739
Saved in:
9
Incumbent firms ́response to entry : price, advertising, and new product introduction
Thomas, Louis A.
- In:
International journal of industrial organization
17
(
1999
)
4
,
pp. 527-555
Persistent link: https://www.econbiz.de/10001382166
Saved in:
10
Tourism and advertising : evidence from Virginia Beach
Agarwal, Vinod B.
;
Yochum, Gilbert R.
- In:
International advances in economic research : IAER ; an …
4
(
1998
)
4
,
pp. 384-397
Persistent link: https://www.econbiz.de/10001356175
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