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~type_genre:"Aufsatz in Zeitschrift"
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Lieferantenmanagement
9,908
Supplier relationship management
9,906
Lieferkette
3,938
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3,938
Relationship marketing
1,596
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1,593
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1,388
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1,386
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1,127
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1,113
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734
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Aufsatz in Zeitschrift
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11,934
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2,874
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2,057
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Svensson, Göran
51
Schiele, Holger
30
Wagner, Stephan M.
30
Cheng, T. C. E.
29
Naudé, Peter
29
Henneberg, Stephan
24
Huo, Baofeng
24
Choi, Tsan-Ming
23
Funk, Daniel C.
22
Ko, Yong Jae
21
Choi, Thomas Y.
20
Kunkel, Thilo
20
Mysen, Tore
20
Biscaia, Rui
19
Narasimhan, Ram
19
Zhao, Xiande
19
Buvik, Arnt
18
Liu, Yi
18
Homburg, Christian
17
Schoenherr, Tobias
17
Yang, Zhilin
17
Corsaro, Daniela
16
Hartmann, Evi
16
Heere, Bob
16
McDonald, Heath
16
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15
Dwyer, Brendan
15
Jia, Fu
15
La Rocca, Antonella
15
O'Reilly, Norm
15
Sinkovics, Rudolf R.
15
Snehota, Ivan
15
Ulaga, Wolfgang
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Vrontis, Demetris
15
Drayer, Joris
14
Ellegaard, Chris
14
Ivens, Björn Sven
14
Johnston, Wesley J.
14
Kim, Yu Kyoum
14
Kwak, Dae Hee
14
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European Operations Management Association
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EurOMA <21., 2014, Palermo>
1
EurOMA <22., 2015, Neuenburg, Schweiz>
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Europäische Kommission
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History of Economics Society
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International Conference on Relationship Marketing <9, 2009, Berlin>
1
OECD / Committee for Information, Computer and Communications Policy / Working Party on Information Security and Privacy
1
OECD / Committee on Information, Computer and Communications Policy / Working Party on the Information Economy
1
QUIS <11, 2009, Wolfsburg>
1
UNIDO
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Industrial marketing management : the international journal for industrial and high-tech firms
830
International journal of production economics
447
The journal of business & industrial marketing
332
International journal of production research
311
Journal of business research : JBR
309
European journal of operational research : EJOR
208
Journal of purchasing and supply management
174
International journal of sport management and marketing : IJSMM
160
Sport marketing quarterly : preferred journal of the Sport Marketing Association
151
Journal of business-to-business marketing
132
Journal of sport management : the official journal of the North American Society of Sport Management
131
International journal of sports marketing & sponsorship
130
Sport management review
114
European Sport management quarterly : ESMQ
112
International journal of procurement management
105
Journal of operations management
99
Production and operations management : an international journal of the Production and Operations Management Society
94
Transportation research / E : an international journal
87
Supply chain management : an international journal
84
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
79
The international journal of logistics management
76
Management science : journal of the Institute for Operations Research and the Management Sciences
73
The journal of supply chain management : a global review of purchasing and supply
73
International journal of logistics systems and management
67
Manufacturing & service operations management : M & SOM
60
Omega : the international journal of management science
60
Journal of the Academy of Marketing Science
58
Decision sciences : DS
53
International journal of logistics : research and applications
51
International journal of project management : the journal of The International Project Management Association
50
Journal of marketing
48
IEEE transactions on engineering management : EM
47
Journal of strategic marketing
46
Supply chain management
46
Journal of business ethics : JOBE
44
International journal of integrated supply management : IJISM
43
International journal of physical distribution & logistics management : IJPD & LM
43
Journal of business logistics : JBL
43
Journal of retailing and consumer services
43
International journal of operations & production management
42
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ECONIS (ZBW)
11,934
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1
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1
Inside BAM Racing: rethinking the sponsorship match-up process in "America's fastest-growing sport"
Braunstein, Jessica R.
;
Newman, Joshua I.
;
Beissel, Adam S.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10003731350
Saved in:
2
The development of new sponsorship deals as new business-to-business services
Athanasopoulou, Pinelopi
;
Sarli, Elena
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 552-561
Persistent link: https://www.econbiz.de/10011339884
Saved in:
3
Assessing the dissolution of horizontal marketing relationships : the case of corporate sponsorship of sport
Jensen, Jonathan A.
;
Cornwell, T. Bettina
- In:
Journal of business research : JBR
124
(
2021
),
pp. 790-799
Persistent link: https://www.econbiz.de/10012494023
Saved in:
4
Embracing the sportification of society : defining e-sports through a polymorphic view on sport
Heere, Bob
- In:
Sport management review
21
(
2018
)
1
,
pp. 21-24
Persistent link: https://www.econbiz.de/10011808698
Saved in:
5
The many faces of asset specificity : a critical review of key theoretical perspectives
De Vita, Glauco
;
Tekaya, Arafet
;
Wang, Catherine L.
- In:
International journal of management reviews : IJMR
13
(
2011
)
4
,
pp. 329-348
Persistent link: https://www.econbiz.de/10009388205
Saved in:
6
The contemporary face of word-of-mouth in B2B contexts : new technologies, practices and challenges
Marder, Ben
;
Angell, Robert J.
;
Akarsu, Tugra Nazlil
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. A7-A11
Persistent link: https://www.econbiz.de/10014226198
Saved in:
7
Enhancing the experience of needs satisfaction through service engagement : a case of commercial fitness centers in Malaysia
Teik, Derek Ong Lai
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 109-121
Persistent link: https://www.econbiz.de/10011302928
Saved in:
8
Banning controversial sponsors : understanding equilibrium outcomes when sports sponsorships are viewed as two-sided matches
Yang, Yupin
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 593-615
Persistent link: https://www.econbiz.de/10011349903
Saved in:
9
Ambush marketing in Poland before the 2012 European Football Championship
Gębarowki, Marcin
- In:
Journal of entrepreneurship, management and innovation …
9
(
2013
)
1
,
pp. 157-172
Persistent link: https://www.econbiz.de/10010355504
Saved in:
10
A general multiple distributed lag framework for estimating the dynamic effects of promotions
Kappe, Eelco
;
Stadler Blank, Ashley
;
DeSarbo, Wayne
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1489-1510
Persistent link: https://www.econbiz.de/10010381862
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