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~type_genre:"Aufsatz in Zeitschrift"
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Relationship marketing
14,936
Beziehungsmarketing
14,920
Consumer behaviour
12,153
Konsumentenverhalten
12,152
Markenführung
10,218
Brand management
10,195
Brand image
5,825
Markenimage
5,825
Brand
4,758
Markenartikel
4,665
Customer satisfaction
4,448
Kundenzufriedenheit
4,446
Marketing
3,845
Thailand
3,747
Service quality
3,314
Dienstleistungsqualität
3,313
Marketing management
2,550
Marketingmanagement
2,547
Social Web
2,538
Social web
2,538
Online-Marketing
2,131
Internet marketing
2,128
USA
1,699
United States
1,696
Lieferantenmanagement
1,646
Supplier relationship management
1,646
Einzelhandel
1,512
Retail trade
1,511
Confidence
1,315
Vertrauen
1,313
Theory
1,306
Theorie
1,300
E-commerce
1,223
Electronic Commerce
1,220
Customer integration
1,213
Kundenintegration
1,210
Online retailing
1,114
Online-Handel
1,114
Werbewirkung
1,061
Advertising effects
1,058
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All
Undetermined
14,272
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2,651
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Article
31,927
Book / Working Paper
288
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Aufsatz in Zeitschrift
Article in journal
32,215
Aufsatz im Buch
8,517
Book section
8,517
Graue Literatur
5,006
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5,006
Hochschulschrift
4,150
Thesis
3,297
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2,925
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2,615
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2,406
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2,406
research-article
2,141
Aufsatzsammlung
1,516
Case study
1,288
Fallstudie
1,288
Lehrbuch
1,226
Textbook
1,028
Konferenzschrift
944
Bibliografie enthalten
742
Bibliography included
742
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720
Ratgeber
518
Conference proceedings
494
Guidebook
478
review-article
432
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357
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346
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346
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312
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295
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295
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282
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249
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196
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English
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German
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75
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54
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22
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10
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6
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6
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4
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3
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3
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3
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3
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2
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2
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2
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1
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1
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1
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All
Kumar, V.
70
Han, Heesup
69
Melewar, T. C.
66
Bang, Nguyen
55
Vrontis, Demetris
52
Hollebeek, Linda D.
49
Herrmann, Andreas
48
Loureiro, Sandra Maria Correia
45
Verhoef, Peter C.
44
Bruhn, Manfred
41
Homburg, Christian
41
Mattila, Anna S.
41
Pitt, Leyland F.
40
Ko, Eunju
39
Phau, Ian
39
Gil Saura, Irene
37
Merrilees, Bill
37
Prentice, Catherine
36
Svensson, Göran
36
Walsh, Gianfranco
36
Huber, Frank
34
Palmatier, Robert W.
33
Baumgarth, Carsten
32
Grewal, Dhruv
32
Smith, Alan D.
32
Gupta, Suraksha
31
Keller, Kevin Lane
31
Balmer, John M. T.
30
Brodie, Roderick J.
30
Rahman, Zillur
30
Wiedmann, Klaus-Peter
30
Christodoulides, George
29
Diamantopoulos, Adamantios
29
Esch, Franz-Rudolf
29
Foroudi, Pantea
29
Hyun, Sunghyup Sean
29
O'Cass, Aron
29
Paul, Justin
29
Thaichon, Park
29
De Chernatony, Leslie
28
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Institution
All
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
American Marketing Association / Task Force on the Development of Marketing Thought
1
Association of Regional Econometrics and Environmental Studies
1
Business and Information Conference <2011, Bangkok>
1
Centre for Regional Development
1
Conference on Marketing in the Food Chain <2, 1986, Sheffield>
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy / Department of Economic Research
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy / Market Research and Development Team
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
Europäische Kommission
1
Europäischer Wirtschafts- und Sozialausschuss
1
Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Indian Society of Agricultural Economics
1
International Association for Tourism Economics
1
International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
International Conference on Business and Economy <2011, Konstanza>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Symposium on Finance and Accounting <2011, Bangkok>
1
Science and Technology Development Program
1
Symposion Marketing in Stagnierenden Märkten <1983, Wien>
1
UNIDO
1
Universitatea Spiru Haret / Facultatea de Management Financiar Contabil
1
Università Commerciale Luigi Bocconi / Centro di Studi sul Commercio
1
Universitätslehrgang für Werbung und Verkauf <Wien>
1
Université Paris 1 Panthéon-Sorbonne
1
Vereinte Nationen / Economic and Social Commission for Asia and the Pacific / Population Division
1
World Trade Organization / Secretariat
1
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Published in...
All
Journal of business research : JBR
1,288
Journal of retailing and consumer services
803
The journal of brand management : an international journal
626
Industrial marketing management : the international journal for industrial and high-tech firms
585
The journal of product & brand management
407
International journal of hospitality management
351
Journal of the Academy of Marketing Science
293
Journal of strategic marketing
287
European journal of marketing : EJM
286
Journal of marketing
263
Journal of marketing management : MM
250
The journal of services marketing
250
The journal of business & industrial marketing
247
Psychology & marketing
232
The service industries journal
230
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
221
Asia Pacific journal of marketing and logistics
219
Marketing intelligence & planning
217
Tourism management : research, policies, practice
189
Journal of travel and tourism marketing
180
Cogent business & management
172
International journal of contemporary hospitality management
163
Journal of retailing
157
International journal of electronic customer relationship management : IJECRM
148
Management science : journal of the Institute for Operations Research and the Management Sciences
147
Journal of marketing communications
145
Journal of hospitality marketing & management
141
Marketing letters : a journal of research in marketing
138
Journal of marketing research : JMR
136
Marketing : ZFP ; journal of research and management
134
Business horizons
133
Marketing theory
130
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
122
Journal of service research : JSR
120
Journal of service management
119
Journal of advertising research
117
The international review of retail, distribution and consumer research
117
International journal of retail & distribution management
116
Services marketing quarterly
116
International journal of internet marketing and advertising : IJIMA
115
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Source
All
ECONIS (ZBW)
32,215
Showing
1
-
10
of
32,215
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effect of community relationship management, relationship
marketing
orientation, customer engagement, and
brand
trust on
brand
loyalty : the case of a commercial bank in
Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
2
Consumer engagement in online
brand
communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
3
Is your
brand
a one-night stand? : managing consumer-
brand
relationships
Neudecker, Niels
;
Hupp, Oliver
;
Stein, Alexandra
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
6
,
pp. 22-33
Persistent link: https://www.econbiz.de/10010256434
Saved in:
4
Investigating the strategic
marketing
significance of
brand
love in developing and nurturing consumer-
brand
relationships via film
branding
: a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
5
The impact of
brand
logo identification and
brand
logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
6
Too many products? Reaching the next billion customers of the beauty market
Tournois, Laurent
- In:
Journal of business strategy
35
(
2014
)
5
,
pp. 3-13
Persistent link: https://www.econbiz.de/10010469416
Saved in:
7
Effects of social media
marketing
and selected
marketing
constructs on stages of
brand
loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
8
The ethics of
branding
, customer-
brand
relationships,
brand
-equity strategy, and
branding
as a societal institution
Hunt, Shelby D.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
Saved in:
9
The power of experiential
marketing
: exploring the causal relationships among multisensory
marketing
,
brand
experience, customer perceived value and
brand
strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
10
Brand
power relationships : a co-evolutionary conceptual framework
Mingione, Michela
;
Kashif, Muhammad
;
Petrescu, Maria
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012181034
Saved in:
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