This article explores the dilemmas and challenges that hybrid organizations face when developing marketing strategies … transmitted through marketing strategies may even be incompatible. Dutch sheltered work companies are illustrative examples of … article theoretically identifies the challenges and dilemmas that may be involved in the marketing of these diverse activities …

The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … campaign in social media. The economics and statistics analysis were used to analyse the costs of social media marketing (SMM … capitalization level. The monographic method is used for a comprehensive and in-depth study of social media marketing, the causal …

integrated marketing communication instruments. Branding strategies implemented through integrated marketing communication tools … current trends in business in order to create and implement efficient branding strategies, supported by a promotional mix of … branding and brand communication. The modern business environment affirms the need for continuous research and analysis of …

model for branding private label products. In this study, the relationship between the brand value of the retailer, the real … quality of the product, and the category of the product were evaluated in terms of branding of private label products in fast … moving consumer goods market (FMCG), and a branding model was proposed to comprise the mentioned factors on the branding of …