integrated marketing communication instruments. Branding strategies implemented through integrated marketing communication tools … current trends in business in order to create and implement efficient branding strategies, supported by a promotional mix of … branding and brand communication. The modern business environment affirms the need for continuous research and analysis of …

This article explores the dilemmas and challenges that hybrid organizations face when developing marketing strategies … transmitted through marketing strategies may even be incompatible. Dutch sheltered work companies are illustrative examples of … article theoretically identifies the challenges and dilemmas that may be involved in the marketing of these diverse activities …

a significant effect on brand perception. This research contributes to marketing and brand management literature by … investigating importance of sensory marketing, more specifically number, perceived intensity, and frequency of sensory involvement …

The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … campaign in social media. The economics and statistics analysis were used to analyse the costs of social media marketing (SMM … capitalization level. The monographic method is used for a comprehensive and in-depth study of social media marketing, the causal …