Eine gelebte Vertrauenskultur ist ein wichtiger Wettbewerbsvorteil für Unternehmen. Vor allem in Zeiten von Digitalisierung und zunehmender Komplexität bildet Vertrauen eine Grundlage für erfolgreiche Zusammenarbeit. Wenn hingegen Kontrollen und Compliance die Kultur eines Unternehmens...

This article presents a dynamic pricing model of a retailer selling an inventory, accounting for consumer behavior. The authors propose an optimal control model, maximizing the intertemporal profit with consumers sensitive to the selling price and to a reference price. The optimal dynamic...

Does altruism and morality lead to socially better outcomes in strategic interactions than selfishness? We shed some light on this complex and non-trivial issue by examining a few canonical strategic interactions played by egoists, altruists and moralists. By altruists, we mean people who do not...

Many real-world mechanisms are “noisy” or “fuzzy”, that is the institutions in place to implement them operate with non-negligible degrees of imprecision and error. This observation raises the more general question of whether mechanisms that work in theory are also robust to more...

Testing 429 valid questionnaires distributed in 20 green restaurants located in Taipei, Taichung, and Kaohsiung, this study explored the intentions of consumers to dine at green restaurants based on their perceptions of green restaurant attributes and their attitudes, subjective norms, and...

Low knowledge worker productivity is an important problem that needs to be addressed. Current research addressing this problem is fragmented and deals with different isolated elements of the problem. There is a need for a holistic approach to knowledge worker productivity. This paper takes the...

Im September 2016 kamen Verbraucherforscher an der Heinrich-Heine-Universität Düsseldorf zu einem Forum des Netzwerks Verbraucherforschung zusammen. Ziel dieses Forums war es, gemeinsam eine Agenda für die mit dem Dynamic Pricing verbundenen Implikationen für die Verbraucherforschung und die...

Today, there are a lot of studies on climate change and sustainability from social sciences’ perspectives. Achievements of sociology, psychology or political sciences can be extremely helpful in designing, adopting, implementing and evaluating of effective climate and sustainability policy....

Der Beitrag befasst sich mit dem sozialen Wandel des Konsumentenverhaltens in den letzten 20 Jahren. Hierfür wird in einem ersten Schritt die Rolle des Konsumenten idealtypisch konzipiert. In einem zweiten Schritt wird das Phänomen des Prosuming herausgegriffen, um daran zu prüfen, welche...