Narrow search
Showing 1 - 10 of 33
Cover Image
Branding in the era of Web 2.0 (and beyond)
Taylor, David (ed.); Pentina, Iryna (ed.) - 2017
Persistent link: https://www.econbiz.de/10011777341
Cover Image
The impact of workload, productivity, and social support on burnout among marketing faculty during the COVID-19 pandemic
Taylor, David; Frechette, Michael - In: Journal of marketing education : JME 44 (2022) 2, pp. 134-148
Persistent link: https://www.econbiz.de/10013473680
Cover Image
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang; Taylor, David; Wen, Chao - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Cover Image
Putting a face with a name : avatars, relationship marketing and service failure/recovery
Taylor, David G. - In: International journal of electronic marketing and … 3 (2010) 4, pp. 363-381
Persistent link: https://www.econbiz.de/10009234911
Cover Image
Exploring source effects for online sales outcoumes: the role of avatar-buyer similarity
Pentina, Iryna; Taylor, David G. - In: Journal of customer behaviour 9 (2010) 2, pp. 135-150
Persistent link: https://www.econbiz.de/10003989250
Cover Image
Has e-marketing come of age? : modeling historical influences on post-adoption era Internet consumer behaviors
Taylor, David G.; Strutton, David - In: Journal of business research : JBR 63 (2010) 9/10, pp. 950-956
Persistent link: https://www.econbiz.de/10008652169
Cover Image
The roles of self-discrepancy and social support in young females' decisions to undergo cosmetic procedures
Pentina, Iryna; Taylor, David G.; Voelker, Troy A. - In: Journal of consumer behaviour : an international … 8 (2009) 4, pp. 149-165
Persistent link: https://www.econbiz.de/10003875829
Cover Image
Do microblog postings influence consumer perceptions of retailers' e-servicescapes?
Tran, Gina A.; Strutton, David; Taylor, David G. - In: Management research review 35 (2012) 9, pp. 818-836
Persistent link: https://www.econbiz.de/10009660474
Cover Image
Fighting dragons with dragons : approaches for negotiating with Chinese partners
Strutton, David; Tran, Gina A.; Taylor, David G. - In: Business horizons 56 (2013) 5, pp. 561-572
Persistent link: https://www.econbiz.de/10010125874
Cover Image
What would Don Draper do? : rules for restoring the contemporary agency mojo
Strutton, David; Taylor, David G. - In: Business horizons 54 (2011) 5, pp. 467-479
Persistent link: https://www.econbiz.de/10009297113