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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
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Aufsatz in Zeitschrift
Article in journal
33
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5
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Taylor, David
17
Taylor, David G.
12
Strutton, David
7
Brooksbank, Roger
4
Pentina, Iryna
3
Garland, Ron
2
Taylor, David A.
2
Taylor, David W.
2
Tran, Gina A.
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Atav, Gizem
1
Babbis, Patrycia
1
Babin, J. Jobu
1
Blair, Kevin D.
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Brown, Marlo
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Carmody, Pádraig Risteard
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Chatterjee, Subimal
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Davis, Donna F.
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Frechette, Michael
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Greig, Karen
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Huan, Guo
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Kirby, David
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Kulikov, Gennady Yu.
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Mahomed, Obeid
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Pettit, Stephen
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Polakow, Daniel
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Reitano, Antonella
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Journal of consumer behaviour : an international research review
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Journal of customer behaviour
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Journal of global marketing
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Journal of poverty : innovations on social, political & economic inequalities
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ECONIS (ZBW)
33
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1
Branding in the era of Web 2.0 (and beyond)
Taylor, David
(
ed.
);
Pentina, Iryna
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011777341
Saved in:
2
The impact of workload, productivity, and social support on burnout among marketing faculty during the COVID-19 pandemic
Taylor, David
;
Frechette, Michael
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 134-148
Persistent link: https://www.econbiz.de/10013473680
Saved in:
3
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
4
Putting a face with a name : avatars, relationship marketing and service failure/recovery
Taylor, David G.
- In:
International journal of electronic marketing and …
3
(
2010
)
4
,
pp. 363-381
Persistent link: https://www.econbiz.de/10009234911
Saved in:
5
Exploring source effects for online sales outcoumes: the role of avatar-buyer similarity
Pentina, Iryna
;
Taylor, David G.
- In:
Journal of customer behaviour
9
(
2010
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10003989250
Saved in:
6
Has e-marketing come of age? : modeling historical influences on post-adoption era Internet consumer behaviors
Taylor, David G.
;
Strutton, David
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 950-956
Persistent link: https://www.econbiz.de/10008652169
Saved in:
7
The roles of self-discrepancy and social support in young females' decisions to undergo cosmetic procedures
Pentina, Iryna
;
Taylor, David G.
;
Voelker, Troy A.
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
4
,
pp. 149-165
Persistent link: https://www.econbiz.de/10003875829
Saved in:
8
Do microblog postings influence consumer perceptions of retailers' e-servicescapes?
Tran, Gina A.
;
Strutton, David
;
Taylor, David G.
- In:
Management research review
35
(
2012
)
9
,
pp. 818-836
Persistent link: https://www.econbiz.de/10009660474
Saved in:
9
Fighting dragons with dragons : approaches for negotiating with Chinese partners
Strutton, David
;
Tran, Gina A.
;
Taylor, David G.
- In:
Business horizons
56
(
2013
)
5
,
pp. 561-572
Persistent link: https://www.econbiz.de/10010125874
Saved in:
10
What would Don Draper do? : rules for restoring the contemporary agency mojo
Strutton, David
;
Taylor, David G.
- In:
Business horizons
54
(
2011
)
5
,
pp. 467-479
Persistent link: https://www.econbiz.de/10009297113
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