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Popular research topics in marketing journals, 1995-2014
Cho, Yung-Jan; Fu, Pei-Wen; Wu, Chi-Cheng - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 52-72
Persistent link: https://www.econbiz.de/10011777325
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Understanding food waste in bulk in Incheon : based on Naver Blog big data
Choi, Junsuk; Kim, Joonhyeong Joseph; Lee, Sang Mook - In: Global business and finance review 29 (2024) 1, pp. 129-140
Purpose: This study aims to provide insight into the contemporary food waste issue for the better management of food waste in large quantities in Incheon, one specific region in Korea, based on the analysis of the Naver Blog corpus, employing analysis techniques including text mining and LDA...
Persistent link: https://www.econbiz.de/10014491024
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The impact of COVID-19 on hotel customer satisfaction : evidence from Beijing and Shanghai in China
Sun, Shaolong; Jiang, Fuxin; Feng, Gengzhong; Wang, Shouyang - In: International journal of contemporary hospitality management 34 (2022) 1, pp. 382-406
Persistent link: https://www.econbiz.de/10012798197
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Exploring China's 5A global geoparks through online tourism reviews : a mining model based on machine learning approach
Luo, Yuyan; He, Jinjie; Mou, Yu; Wang, Jun; Liu, Tao - In: Tourism management perspectives : TMP 37 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012502575
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A text mining approach for CSR communication : an explorative analysis of energy firms on Twitter in the post-pandemic era
Mazza, Rocco; Zavarrone, Emma; Olivieri, Mirko; … - In: Italian journal of marketing : ITJM 2022 (2022) 3, pp. 317-340
Persistent link: https://www.econbiz.de/10013461643
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The role of textual analysis in oil futures price forecasting based on machine learning approach
Gong, Xu; Guan, Keqin; Chen, Qiyang - In: The journal of futures markets 42 (2022) 10, pp. 1987-2017
Persistent link: https://www.econbiz.de/10013465836
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Belgian economic policy uncertainty index : improvement through text mining
Tobback, Ellen; Naudts, Hans; Daelemans, Walter; De … - In: International journal of forecasting 34 (2018) 2, pp. 355-365
Persistent link: https://www.econbiz.de/10012030941
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Semantics matter : an empirical study on economic policy uncertainty index
Chen, Chung-Chi; Huang, Yu-lieh; Yang, Fang - In: International review of economics & finance : IREF 89 (2024) 1, pp. 1286-1302
Persistent link: https://www.econbiz.de/10014446624
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Short and sweet : how product quality uncertainty, review length and richness shape review helpfulness
Wang, Yiru; Zamudio, César; Meng, Hua; Jewell, Robert D. - In: Journal of global scholars of marketing science : … 34 (2024) 2, pp. 143-162
Persistent link: https://www.econbiz.de/10014511624
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A data-mining approach to identification of risk factors in safety management systems
Shi, Donghui; Guan, Jian; Zurada, Jozef; Manikas, Andrew - In: Journal of management information systems : JMIS 34 (2017) 4, pp. 1054-1081
Persistent link: https://www.econbiz.de/10011803435