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The article clarifies the concept of value for customer, demonstrates challenges related to the concept itself and its measurement and sheds new light on the consequences of conceptual and metric choices. The analysis focuses on three points: first, it shows, how the definition and delineation...
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Objective: The article aims to find out what proactive or reactive actions of small and medium-sized enterprises (SMEs) helped them survive during the Covid-19 pandemic. This study focuses specifically on how the use of public aid and the restrictions' circumvention impacted the outcomes of SMEs...
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