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Expense neglect in forecasting personal finances
Berman, Jonathan Z.; Tran, An T. K.; Lynch, John G.; … - In: Journal of marketing research : JMR 53 (2016) 4, pp. 535-550
Persistent link: https://www.econbiz.de/10011537778
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Choices from sets including remembered brands : use of recalled attributes and prior overall evaluations
Lynch, John G. - In: Journal of consumer research : JCR ; an … 15 (1988) 2, pp. 169-184
Persistent link: https://www.econbiz.de/10001063619
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Toward a reconciliation of market power and information theories of advertising effects on price elasticity
Mitra, Anusree - In: Journal of consumer research : JCR ; an … 21 (1995) 4, pp. 644-659
Persistent link: https://www.econbiz.de/10001178628
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Median splits, type II errors, and fals-positive consumer psychology : don't fight the power
McClelland, Gary H.; Lynch, John G.; Irwin, Julie Richt; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 679-689
Persistent link: https://www.econbiz.de/10011411581
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Special issue: Question-based innovations in strategy research methods
Arora, Ashish (ed.); Gittelman, Michelle (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011497773
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Question-based innovations in strategy research methods
Arora, Ashish; Gittelman, Michelle; Kaplan, Sarah; … - In: Strategic management journal 37 (2016) 1, pp. 3-9
Persistent link: https://www.econbiz.de/10011497795
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Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.; Morwitz, Vicki G.; Botti, Simona; … - In: Journal of marketing 84 (2020) 2, pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
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How am I doing? : perceived financial well-being, its potential antecedents, and its relation to overall well-being
Netemeyer, Richard G.; Warmath, Dee; Fernandes, Daniel; … - In: Journal of consumer research : JCR ; an … 45 (2018) 1, pp. 68-89
Persistent link: https://www.econbiz.de/10011883876
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The measurement and encouragement of telephone service quality
Berg, Sanford V. - In: Telecommunications policy : the international journal … 16 (1992) 3, pp. 210-224
Persistent link: https://www.econbiz.de/10001130128
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A generalizable scale of propensity to plan : the long and the short of planning for time and for money
Lynch, John G.; Netemeyer, Richard G.; Spiller, Stephen A. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 108-128
Persistent link: https://www.econbiz.de/10003982952