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Neuroökonomie : Grundlagen und Grenzen
Pauen, Michael - In: Analyse & Kritik : journal of philosophy and social theory 29 (2007) 1, pp. 24-37
Persistent link: https://www.econbiz.de/10003564033
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Who is a terrorist? : exploring the utility of interdisciplinary fields
Zahra, Heba Mohamed - In: Review of economics and political science : REPS 5 (2020) 2, pp. 149-161
person to turn to aggression and terrorism. Moreover, social psychology developed the "terror management theory" which …
Persistent link: https://www.econbiz.de/10012181916
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The impact of branding on low-income adolescents : a vicious cycle?
Isaksen, Katja Jezkova; Roper, Stuart - In: Psychology & marketing 25 (2008) 11, pp. 1063-1087
Persistent link: https://www.econbiz.de/10003774632
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Creating new brand names : effects of relevance, connotation, and pronunciation
Bao, Yeqing; Shao, Alan T.; Rivers, Drew - In: Journal of advertising research 48 (2008) 1, pp. 148-162
Persistent link: https://www.econbiz.de/10003689053
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Trust, commitment, and older women : exploring brand attachment differences in the elderly segment
Jahn, Steffen; Gaus, Hansjoerg; Kiessling, Tina - In: Psychology & marketing 29 (2012) 6, pp. 445-457
Persistent link: https://www.econbiz.de/10009554785
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Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing - In: Journal of marketing communications 27 (2021) 6, pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
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The role of geography of self in "filling in" brand personality traits : consumer inference of unobservable attributes
Puzakova, Marina; Kwak, Hyokjin; Taylor, Charles Raymond - In: Journal of advertising : official publication of the … 42 (2013) 1, pp. 16-29
Persistent link: https://www.econbiz.de/10009738749
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Can brand experience shorten consumers' psychological distance toward the brand? : the effect of brand experience on consumers' construal level
Kim, Dong Hoo; Song, Doori - In: The journal of brand management : an international journal 26 (2019) 3, pp. 255-267
Persistent link: https://www.econbiz.de/10012060067
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Advertising between archetype and brand personality
Bechter, Clemens; Farinelli, Giorgio; Daniel, Rolf-Dieter; … - In: Administrative Sciences : open access journal 6 (2016) 2/5, pp. 1-11
The aim of the paper is the alignment of C.G. Jung's (1954) archetypes and Aaker's (1997) brand personality framework …) Indicator test and rate Brand Personality (Aaker) traits of the two commercials. Results show that there is common ground. This …
Persistent link: https://www.econbiz.de/10012015803
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Making the brand appealing : advertising strategies and consumers' attitude towards UK retail bank brands
Mogaji, Emmanuel; Danbury, Annie - In: The journal of product & brand management 26 (2017) 6, pp. 531-544
Persistent link: https://www.econbiz.de/10011801051