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~type_genre:"Aufsatz in Zeitschrift"
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Gamification
5
Computerspiel
3
Consumer behaviour
3
Konsumentenverhalten
3
Video game
3
Brand image
2
Brand management
2
Designation of origin
2
Disclosure
2
Experiment
2
Game theory
2
Gameful experience
2
HR marketing
2
Herkunftsbezeichnung
2
International marketing
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Internationales Marketing
2
Markenführung
2
Markenimage
2
Personalmarketing
2
Spieltheorie
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Advertising
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Bank
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Blockchain
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Consumer goods industry
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Customer Experience
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DLTs
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Data security
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Datenerhebung
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Datensicherheit
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Deutschland
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Distributed ledger technologies
1
EU countries
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EU-Staaten
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Aufsatz in Zeitschrift
Article in journal
14
Graue Literatur
9
Non-commercial literature
9
Aufsatz im Buch
2
Book section
2
Arbeitspapier
1
Dissertation u.a. Prüfungsschriften
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English
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German
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Klein, Kristina
12
Völckner, Franziska
5
Bekk, Magdalena
3
Eppmann, René
3
Becker, Jan-Michael
2
Melnyk, Valentyna
2
Bruno, Hernan A.
1
Bruno, Pascal
1
Cucculelli, Marco
1
Edeling, Alexander
1
Germroth, Gloria
1
Karagür, Zeynep
1
Küpper, Denise Marie
1
Pieters, Gina C.
1
Recanatini, Martino
1
Sattler, Henrik
1
Spann, Martin
1
Theysohn, Sven
1
Wetzels, Martin
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Human resource management review
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Long range planning : LRP ; international journal of strategic management
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The European journal of finance
1
The journal of economic education : JEE
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
14
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1
Designing effective assessments in economics courses : Guiding principles
Pieters, Gina C.
- In:
The journal of economic education : JEE
55
(
2024
)
1
,
pp. 63-76
Persistent link: https://www.econbiz.de/10014455392
Saved in:
2
Distributed Ledger technology systems in securities post-trading services : evidence from European global systemic banks
Cucculelli, Marco
;
Recanatini, Martino
- In:
The European journal of finance
28
(
2022
)
2
,
pp. 195-218
Persistent link: https://www.econbiz.de/10013373246
Saved in:
3
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
4
Gameful experience in gamification : construction and validation of a gameful experience scale [GAMEX]
Eppmann, René
;
Bekk, Magdalena
;
Klein, Kristina
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 98-115
Persistent link: https://www.econbiz.de/10011920070
Saved in:
5
WTG (Way to Go)! : how to take gamification research in marketing to the next level
Eppmann, René
;
Klein, Kristina
;
Bekk, Magdalena
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
4
,
pp. 44-52
Persistent link: https://www.econbiz.de/10011939684
Saved in:
6
Speaking to the mind or the heart : effects of matching hedonic versus utilitarian arguments and products
Klein, Kristina
;
Melnyk, Valentyna
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 131-142
Persistent link: https://www.econbiz.de/10011444041
Saved in:
7
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
Saved in:
8
Dual effect-based market segmentation and price optimization
Theysohn, Sven
;
Klein, Kristina
;
Völckner, Franziska
; …
- In:
Journal of business research : JBR
66
(
2013
)
4
,
pp. 480-488
Persistent link: https://www.econbiz.de/10009724777
Saved in:
9
Experimentelle Methoden in der Konsumentenverhaltensforschung
Klein, Kristina
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
52
(
2023
)
10
,
pp. 11-16
Persistent link: https://www.econbiz.de/10014383715
Saved in:
10
Hierarchical latent variable models in PLS-SEM : guidelines for using reflective-formative type models
Becker, Jan-Michael
;
Klein, Kristina
;
Wetzels, Martin
- In:
Long range planning : LRP ; international journal of …
45
(
2012
)
5/6
,
pp. 359-394
Persistent link: https://www.econbiz.de/10009685153
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