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~type_genre:"Aufsatz in Zeitschrift"
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Taiwan
8
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6
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Brand image
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Brand management
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Markenführung
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Aufsatz in Zeitschrift
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Chen, Tsai
5
Hsu, Ya-hui
4
Lee, Hsiang-ming
4
Wu, Yu-Chi
4
Fang, Wenchang
2
Fuh, Cheng-der
2
Hsu, Ya-Hui
2
Lee, Ching-chi
2
Lee, Hsiang-Ming
2
Chang, Charles
1
Chang, Yu-Han
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Chen, Kuan-Ying
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Chou, Yu-Jen
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Guy, Bonnie S.
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Hsiung, Hsiao-Wen
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Hsu, Cheng-Se
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Hu, Inchi
1
Liao, Pin-Ru
1
Lin, Chuang Yuang
1
Lo, Chia-yun
1
Tsa, Chin-shih
1
Tsai, Chin-Shih
1
Wang, Ren-her
1
Wu, Cou-chen
1
Wu, Ruey-shan
1
Wu, Yu-chi
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Yang, Yi-feng
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Yuanchung Lee
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Global journal of business research : GJBR
3
Asia Pacific journal of marketing and logistics
1
Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
1
European journal of marketing : EJM
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of global marketing
1
Journal of travel and tourism marketing
1
Operations research
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The journal of corporate finance : contracting, governance and organization
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ECONIS (ZBW)
16
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1
Effect of complementary product fit and brand awareness on brand attitude after M&As : word of mouth as a moderator
Lee, Hsiang-Ming
;
Chen, Tsai
;
Hsu, Ya-Hui
;
Wu, Yu-Chi
- In:
Global journal of business research : GJBR
12
(
2018
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10011865254
Saved in:
2
How the country-of-origin image and brand name redeployment strategies affect acquirers' brand equity after a merger and acquisition
Lee, Hsiang-ming
;
Chen, Tsai
;
Guy, Bonnie S.
- In:
Journal of global marketing
27
(
2014
)
3
,
pp. 191-206
Persistent link: https://www.econbiz.de/10010404373
Saved in:
3
Why do we share? : the impact of viral videos dramatized to sell : how microfilm advertising works
Chen, Tsai
;
Lee, Hsiang-ming
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 292-303
Persistent link: https://www.econbiz.de/10010419822
Saved in:
4
What do customers expect of travel agent-customer interactions? : measuring and improving customer experience in interactions with travel agents
Wu, Yu-Chi
;
Lee, Hsiang-Ming
;
Liao, Pin-Ru
- In:
Journal of travel and tourism marketing
35
(
2018
)
8
,
pp. 1000-1012
Persistent link: https://www.econbiz.de/10011941816
Saved in:
5
The persuasive effectiveness of mini-films : narrative transportation and fantasy proneness
Chen, Tsai
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
1
,
pp. 21-27
Persistent link: https://www.econbiz.de/10011294154
Saved in:
6
Taiwan's foreign exchange market - volatile but still efficient? : evidence from intraday data
Lin, Chuang Yuang
;
Wu, Ruey-shan
;
Chen, Tsai
- In:
Emerging markets finance & trade : a journal of the …
46
(
2010
)
1
,
pp. 34-41
Persistent link: https://www.econbiz.de/10008906817
Saved in:
7
Brand image strategy affects brand equity after M&A
Lee, Hsiang-ming
;
Lee, Ching-chi
;
Wu, Cou-chen
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1091-1111
Persistent link: https://www.econbiz.de/10009267048
Saved in:
8
Linkage between frontline employee service competence scale and customer perceptions of service quality
Wu, Yu-Chi
;
Tsai, Chin-Shih
;
Hsiung, Hsiao-Wen
;
Chen, …
- In:
The journal of services marketing
29
(
2015
)
3
,
pp. 224-234
Persistent link: https://www.econbiz.de/10011308998
Saved in:
9
Country-of-origin and brand redeployment impact after brand acquisition
Lee, Hsiang-ming
;
Lee, Ching-chi
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 412-420
Persistent link: https://www.econbiz.de/10009407569
Saved in:
10
Consumer personality-product image congruence : evidence from Taiwan
Wu, Yu-chi
;
Tsa, Chin-shih
;
Lo, Chia-yun
- In:
Global journal of business research : GJBR
5
(
2011
)
5
,
pp. 121-127
Persistent link: https://www.econbiz.de/10009012672
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