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~type_genre:"Aufsatz in Zeitschrift"
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How Does Awareness Evolve When...
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Estimation theory
6
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6
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5
State space model
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5
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5
Werbewirkung
5
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Aufsatz in Zeitschrift
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Naik, Prasad A.
23
Aravindakshan, Ashwin
7
Rubel, Olivier
4
Sridhar, Shrihari
4
Mantrala, Murali K.
3
Peters, Kay
3
Thorson, Esther
3
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3
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2
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Srinivasan, Shuba
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing research : JMR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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Journal of the American Statistical Association : JASA
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ECONIS (ZBW)
27
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1
Understanding the memory effects in pulsing advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
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2
Spatiotemporal allocation of advertising budgets
Aravindakshan, Ashwin
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009507256
Saved in:
3
How does awareness evolve when advertising stops? : the role of memory
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 315-326
Persistent link: https://www.econbiz.de/10009305516
Saved in:
4
Measuring and forecasting mobile game app engagement
Rutz, Oliver J.
;
Aravindakshan, Ashwin
;
Rubel, Olivier
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10012063318
Saved in:
5
Managing blood donations with marketing
Aravindakshan, Ashwin
;
Rubel, Olivier
;
Rutz, Oliver J.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 269-280
Persistent link: https://www.econbiz.de/10010515889
Saved in:
6
Solving share equations in logit models using the LambertW function
Aravindakshan, Ashwin
;
Ratchford, Brian Thomas
- In:
Review of marketing science
9
(
2011
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009505826
Saved in:
7
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
8
The anatomy of the advertising budget decision : how analytics and heuristics drive sales performance
Kolsarici, Ceren
;
Vakratsas, Demetrios
;
Naik, Prasad A.
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 468-488
Persistent link: https://www.econbiz.de/10012214144
Saved in:
9
Robust dynamic estimation
Rubel, Olivier
;
Naik, Prasad A.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 453-467
Persistent link: https://www.econbiz.de/10011695458
Saved in:
10
Metrics unreliability and marketing overspending
Sridhar, Shrihari
;
Naik, Prasad A.
;
Kelkar, Ajay
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 761-779
Persistent link: https://www.econbiz.de/10011792398
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