value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising … links between the implementation of the advertising campaign and the overall performance of companies. The essence and … which is not covered by traditional types of advertising. The dynamics of expenditures on social media marketing of global …

communication between buyers and sellers. Advertising on social networks is relatively low, which is attractive to businesses …

Guerrilla marketing in public transport is distinguished by the fact that it usually avoids traditional advertising …. The subject of this paper is a case study of Guerrilla advertising in public transport. The aim of the paper is to assess … the usefulness of Guerrilla advertising in promoting the attractiveness of public transport. The paper discusses the …

accurately assess the impact of cross-media advertising campaigns. An innovative measurement solution based on audio …-matching technology, and taking a cross-media, single-source approach, provided a holistic view of the effectiveness of advertising … understand how emerging digital media (connected TV and Spotify) can contribute to meeting advertising objectives, in terms of …

Despite the traction that contemporary out-of-home advertising has gained in the global media landscape, there are …. Previous studies have examined consumers’ responses to different out-of-home advertising media types; however, little attention … the study was, therefore, to explore a practitioner’s view of the role of out-of-home advertising media in an integrated …

Understanding consumer behavior in media advertising enables companies to effectively direct marketing activities …. Although online advertising methods are a relatively new concept compared to the established traditional ways of advertising …

message perception in Turkey. As a country in which the increasing role of digital media and the internet is beginning to …