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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
49,700
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10,218
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10,195
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8,011
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Han, Heesup
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75
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71
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70
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70
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65
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63
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63
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62
Nayga, Rodolfo M.
62
Paul, Justin
61
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60
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58
Belk, Russell W.
56
Ko, Eunju
56
Pelsmacker, Patrick de
52
Walsh, Gianfranco
52
Laroche, Michel
51
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50
Hollebeek, Linda D.
49
Vrontis, Demetris
49
Diamantopoulos, Adamantios
47
Sharma, Piyush
47
Romaniuk, Jenni
46
Kim, Jungkeun
45
Pitt, Leyland F.
45
Rajagopal
45
Wiedmann, Klaus-Peter
45
Merrilees, Bill
43
Thaichon, Park
42
Verhoef, Peter C.
42
Wong, IpKin Anthony
42
Dens, Nathalie
41
Eisend, Martin
41
Kim, Seongseop
41
Das, Gopal
40
Park, Jungkun
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Association for Consumer Research / North American Conference <2015, New Orleans, La.>
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Bundesforschungsanstalt für Landeskunde und Raumordnung
1
COVID-19-Consumer Law Research Group
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Colloque Changements Démographiques et Géographiques de la Population de la France <1985, Poitiers>
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Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
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Deutschland / Bundesministerium für Familie, Senioren, Frauen und Jugend
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Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
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European Foundation for the Improvement of Living and Working Conditions
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Europäischer Ausschuss der Regionen
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Europäischer Wirtschafts- und Sozialausschuss
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Franco-British Symposium <1986, London>
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Global Brand Conference <11., 2016, Bradford>
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Global Islamic Marketing Conference <2011, Dubai, Stadt>
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International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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International Consumer Sciences Research Conference <5, 2011, Bonn>
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
Uniwersytet Łódzki
1
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Journal of business research : JBR
2,240
Journal of retailing and consumer services
1,985
International journal of consumer studies
782
International journal of hospitality management
773
Psychology & marketing
723
The journal of brand management : an international journal
699
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
The journal of product & brand management
504
Asia Pacific journal of marketing and logistics
425
European journal of marketing : EJM
418
Tourism management : research, policies, practice
401
Journal of travel and tourism marketing
398
Journal of marketing research : JMR
382
Journal of marketing management : MM
379
Management science : journal of the Institute for Operations Research and the Management Sciences
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
344
Journal of marketing
341
Journal of international consumer marketing
333
Journal of marketing communications
333
Journal of retailing
330
Journal of the Academy of Marketing Science
323
Cogent business & management
316
Marketing letters : a journal of research in marketing
315
Journal of fashion marketing and management
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The journal of consumer marketing
311
International journal of retail & distribution management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of consumer behaviour : an international research review
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The international review of retail, distribution and consumer research
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Technological forecasting & social change : an international journal
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International journal of contemporary hospitality management
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Marketing intelligence & planning
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Journal of business ethics : JOBE
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The journal of services marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of hospitality marketing & management
273
Young consumers : insight and ideas for responsible marketers
265
Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of strategic marketing
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ECONIS (ZBW)
59,915
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1
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1
Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin
;
Kennedy, Rachel
;
Trinh, Giang
;
Page, Bill
; …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
Saved in:
2
I’ve wanted a BMW since I was a kid : an exploratory analysis of the aspirational
brand
Trocchia, Philip J.
;
Saine, Ruby Q.
;
Luckett, Michael G.
- In:
The journal of applied business research
31
(
2015
)
1
,
pp. 331-343
Persistent link: https://www.econbiz.de/10010503413
Saved in:
3
Examining a psychological sense of
brand
community in elderly consumers
Swimberghe, Krist
;
Darrat, Mahmoud A.
;
Beal, Brent D.
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 171-178
Persistent link: https://www.econbiz.de/10011771835
Saved in:
4
Re-examining age-related loyalty for low-involvement purchasing
Mecredy, Philip
;
Wright, Malcolm
;
Feetham, Pamela
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10013352637
Saved in:
5
Brand
activism and millennials : an empirical investigation into the perception of millennials towards
brand
activism
Shetty, A. Shivakanth
;
Venkataramaiah, Nagendra Belavadi
; …
- In:
Problems and perspectives in management : PPM ; …
17
(
2019
)
4
,
pp. 163-175
Persistent link: https://www.econbiz.de/10012175945
Saved in:
6
Old and exciting? : sport sponsorship effects on
brand
age and
brand
personality
Hohenberger, Christoph
;
Grohs, Reinhard
- In:
Sport management review
23
(
2020
)
3
,
pp. 469-481
Persistent link: https://www.econbiz.de/10012295897
Saved in:
7
Legitimacy association of an aged
brand
: shelter for a
brand
suffering from consumers' perceptions of incompetence
Ryu, Hyerin
;
Jun, Sunkyu
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434850
Saved in:
8
Brand
antiquity and value perception : are customers willing to pay higher prices for older brands?
Baumert, Thomas
;
Obesso, María Mercedes de
- In:
Journal of business research : JBR
123
(
2021
),
pp. 241-254
Persistent link: https://www.econbiz.de/10012430496
Saved in:
9
The impact of age stereotype threats on older consumers' intention to buy masstige
brand
products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
Saved in:
10
Eco fashion brands and consumption : is the attitude-behaviour gap narrowing for the millennial generation?
Ryding, Daniella
;
Caratù, Myriam
;
Vignali, Gianpaolo
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
2
,
pp. 131-154
Persistent link: https://www.econbiz.de/10013193944
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