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Innovative Marktforschung
1983
Persistent link: https://www.econbiz.de/10000054961
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Handbuch der Konsumentenbefragung
Fabiunke, Hannelore; Fischer, Herbert; Jäger, Joachim; … - 1972
Persistent link: https://www.econbiz.de/10000573365
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Research in consumer behavior
Kollat, David T. (ed.) - 1970
Persistent link: https://www.econbiz.de/10000576241
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Marketing models : quantitative applications
Day, Ralph L. (ed.); Parsons, Leonard J. (ed.) - 1971
Persistent link: https://www.econbiz.de/10000576737
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Understanding consumer behavior
Katona, George; Lazarsfeld, Paul F.; Martineau, Pierre - 1964
Persistent link: https://www.econbiz.de/10003258538
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Risk taking and information handling in consumer behavior
Cox, Donald F. (ed.) - 1967
Persistent link: https://www.econbiz.de/10014413200
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The voice of the citizen consumer : a history of market research, consumer movements, and the political public sphere
Brückweh, Kerstin (ed.) - 2011 - 1. publ.
Persistent link: https://www.econbiz.de/10013480552
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Nachhaltigkeit im Spiegel der Konsumentenwahrnehmung
Baumann, Axel; Kuhn, Marc; Schaller, Christian - Zentrum für Empirische Forschung - 2012
Persistent link: https://www.econbiz.de/10013446722
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Perspectives in consumer behavior
Kassarjian, Harold H. (ed.);  … - 1981 - 3. ed.
Persistent link: https://www.econbiz.de/10013502847
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Marketing models : behavioral science applications
Day, Ralph L. (contributor); Ness, Thomas E. (contributor) - 1971
Persistent link: https://www.econbiz.de/10013503938