1. Introduction: Contemporary Strategy and Approaches in Healthcare Policy, Innovation and Digitalization -- 2. Prioritization in health care: The influence of frames on accepting prioritization criterial -- 3. Using pharmacoepidemiologic studies to inform drug policy and spending: a health...

This open access book presents a unique collection of practical examples from the field of pharma business management and research. It covers a wide range of topics such as: 'Brexit and its Impact on pharmaceutical Law - Implications for Global Pharma Companies', 'Implementation of Measures and...