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Part I - Value Creation and Selling Services -- Part II - Business Negotiations and Sales in B2B -- Part III - Using … Technology and Innovation to Increase Sales and Study Consumers -- Part IV - Selling More or Consuming Less? …This book examines key aspects of selling and the sale of goods and services in B2C and B2B. Renowned scholars and …
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Chapter 1 Weak brands end up in outlet stores -- Chapter 2 It’s never too early: Selling the value of digital services …
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-- 3 Entrepreneurial selling / Vincent Onyemah and Martha Rivera-Pesquera -- 4 The challenges of transitioning to … professional selling in family businesses / John H. Friar, Joe Ippolito and Ted Clark -- 5 Managing the latest generations of sales … representatives: what Millennials and Generation Z want / Dawn R. Deeter-Schmelz -- 6 The same only different: seven steps of selling …
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