Jaramillo, Fernando (ed.); Mulki, Jay P. (ed.) - 2021
-- 3 Entrepreneurial selling / Vincent Onyemah and Martha Rivera-Pesquera -- 4 The challenges of transitioning to … professional selling in family businesses / John H. Friar, Joe Ippolito and Ted Clark -- 5 Managing the latest generations of sales … representatives: what Millennials and Generation Z want / Dawn R. Deeter-Schmelz -- 6 The same only different: seven steps of selling …