The automotive markets of the industrialized world are saturated. There is no longer any growth for the ""growth-minded"" automotive industry. This situation is not fundamentally changed by countries like China, India, and Eastern Europe, their markets are too small and develop their own...

"From our point of view, the book provides a very interesting assessment of the current and future development of the competitive situation in the global automotive industry. It particularly makes clear that the Western sales markets can only return to a growth course by means of technical...