Challenges and opportunities for communicating corporate social responsibility through digital platforms -- Corporate social responsibility engagement via social media : in theory and practice / Sarah Glozer and Sally Hibbert -- Unlocking corporate social responsibility communication through...

Challenges and opportunities for communicating corporate social responsibility through digital platforms -- Corporate social responsibility engagement via social media : in theory and practice / Sarah Glozer and Sally Hibbert -- Unlocking corporate social responsibility communication through...

Contents: Introduction to how to fast-track your academic career / Adam Lindgreen, C. Anthony Di Benedetto, Joëlle Vanhamme, and John Nicholson -- Part I: Getting started: 1. Becoming a business-to-business marketing scholar / Adam Lindgreen and C. Anthony Di Benedetto In collaboration with Ko...

Contents: Introduction to the handbook of teaching and learning at business schools -- Part I: Transformation perspectives -- 1. Community-engaged learning in business schools to effect social change: A capabilities perspective / Carolin Kreber, Leslie Wardley, Catherine Leviten-Reid and...

"Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple...

Contents: Preface -- Part 1 defining a sustainability-driven business strategy -- 1. Developing a sustainability strategic agenda / François Maon, Adam Lindgreen and Valérie Swaen -- 2. Corporate foundations as vehicles for sustainable development: How do corporate foundations work with parent...