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Introduction : framing the law of nations in intellectual property in the nineteenth century / P. Sean Morris -- The key historical influences leading to the Paris convention for the protection of industrial property of 1883 / Louise J. Duncan -- Challenging the normative impact of technological...
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Strategische Herausforderungen und Perspektiven für das Retail Business -- Customer Insights -- Marketingstrategische Perspektiven -- Social Media, Cross Channel und Multi Device Management -- Innovative Geschäftskonzepte und erfolgreiche Strategien.
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