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Marketing accountability for marketing and non-marketing outcomes
Kumar, Vikas (ed.); Stewart, David W. (ed.) - 2021 - First edition
Persistent link: https://www.econbiz.de/10012642937
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Special issue: managing business and innovation in emerging markets
Kumar, V. (ed.); Srivastava, Rajendra Krishan (ed.) - 2020
Persistent link: https://www.econbiz.de/10012301354
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Special issue: metrics and analytics
Kumar, V. (ed.); Venkatesan, Rajkumar (ed.) - 2021
Persistent link: https://www.econbiz.de/10013327946
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Special Issue: defining and measuring value
Kumar, V. (ed.); Srivastava, Rajendra Krishan (ed.) - 2022
Persistent link: https://www.econbiz.de/10014581519