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Knitting Asia, Weaving Development : Globalization of the Korean Apparel Industry

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1. Introduction: Globalization, Value Chain Governance and Supplier Experimentation (Joonkoo Lee, Hyunji Kwon and Hyun …-Chin Lim) -- 2. Expanding Overseas, Becoming Multinational, and Moving up the Chain: Three Waves of Globalization in the Korean … volume highlights this new phase of globalization and regionalization by zooming in on Korean multinational first …

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Selling to China : Stories of Success, Failure, and Constant Change

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Introduction: In China Selling to China: How foreign business managers view life and work in a country taking its own path -- Chapter 1 Sports marketing and media -- Chapter 2 China’s Auto Industry and the Race to a Sustainable Future -- Chapter 3 Digital Marketing in China -- Chapter 4...