This book makes an important contribution to the field of advertising in bringing together state-of-the-art insights into new advertising formats and how they work. Split into three sections: 'The Changing Advertising Universe', 'Advertising in a Digital Connected World' and 'Hidden but Paid...

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the...

Part I: Patterns, Drivers and Implications of Migration in the Global South -- Chapter 1. South-South Migration within the East and Horn of Africa Region (Zachary Strain) -- Chapter 2. Contemporary Labor Migration in West and Central Africa: The Main Patterns, Drivers and Routes (Chiara Janssen...