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Three empirical essays on consumer behavior and competition
Wellmann, Nicolas - 2021
Persistent link: https://www.econbiz.de/10013264961
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Econometric modelling of managerial decisions at the macro and micro levels : monograph
Ivanova, Natalia (ed.); Kozhukhova, Tetiana (ed.) - 2021
Persistent link: https://www.econbiz.de/10012802941
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Menschen und Marken - neue Konzepte in der Betrachtung
Spandl, Torsten (ed.); Zwecker, Christof (ed.) - 2016
Persistent link: https://www.econbiz.de/10011418300
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Essays on the impact of social influences on market demand and customer retention
Maecker, Olaf - 2014
Persistent link: https://www.econbiz.de/10011756876
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Distinctive perspectives on achieving competitive advantage through management of intangible assets
Morath, Tobias - 2019
Persistent link: https://www.econbiz.de/10012222067
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Handbook of service marketing research
Rust, Roland T. (contributor) - 2014
'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...
Persistent link: https://www.econbiz.de/10011850696
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Fixed revenue accounting : a new management accounting framework
Suzuki, Kenichi (ed.); Gurd, Bruce (ed.) - 2019
Persistent link: https://www.econbiz.de/10011861722
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E-Commerce im Handel : Status quo und Perspektiven
Hudetz, Kai (ed.) - 2005
Persistent link: https://www.econbiz.de/10002493717