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Cause-related marketing : case Studies from a global perspective
Galan-Ladero, M. Mercedes (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012395722
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Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R. - 2016
Persistent link: https://www.econbiz.de/10011522666
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The curious consumer : antecedents and consquences of exploratory shopping bahvior
Walter, Maik - 2020
Persistent link: https://www.econbiz.de/10012318388
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Verkaufsförderung
Pepels, Werner (ed.); Auerbach, Heiko (contributor) - 1999
Persistent link: https://www.econbiz.de/10014005537
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Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (contributor) - 1999
Persistent link: https://www.econbiz.de/10000667810
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Handbuch Verkaufsförderung
Disch, Wolfgang K. A. (ed.); Bergmann, Kurt (contributor);  … - 1981
Persistent link: https://www.econbiz.de/10000051252
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Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael (ed.) - 2006 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
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Four essays on behavioral pricing
Scheidegger, Gianluca - 2021
Persistent link: https://www.econbiz.de/10012671281
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Essays in industrial organization
Kuhlmann, Raphael - 2020
Persistent link: https://www.econbiz.de/10012586154