The subsequent volume revolves around the Social-Fields-Approach (SOFIA) as anapproach to conceptualization and operationalisation for the purpose of empiricalresearch. It contributes a new perspective and approach in research on innovation.We believe that SOFIA can have implications for both...

"This book features theoretical development and empirical research in social media platforms, internet usage, big data analytics, and smart computing, as well as other areas of organizational innovation, highlighting implementation challenges facing innovative processes"--