"This book analyses the most recent trends in Foreign Direct Investment from the major Asian economies to the EU …, focusing on China and Japan's FDIs in the EU, and Poland in particular. The authors assert that, from a European perspective …, there is a strong need for further Asian FDIs into EU nations, which will establish mutual benefits. This is the first book …

Introduction: In China Selling to China: How foreign business managers view life and work in a country taking its own … path -- Chapter 1 Sports marketing and media -- Chapter 2 China’s Auto Industry and the Race to a Sustainable Future … -- Chapter 3 Digital Marketing in China -- Chapter 4 Manufacturing and Supply Chain -- Chapter 5 Industrial and Diversified …

Cambodia and the belt and road initiative: opportunities and challenges -- The belt and road initiative and China … five areas of connectivity between Malaysia and China: challenges and opportunities -- Synergizing BRI and Myanmar …'s development agenda -- Philippine perspectives on the belt and road initiative -- Singapore-China relations: seeking continued …

This volume contains essays from outsourcing experts that explore the current state China. The essays cover everything … from China's rapidly increasing demand for imported energy to global warming to the question of whether China is or is not …

"This book examines the theoretical and practical trends of regional trade and development in the era of globalization …