Narrow search
Showing 1 - 10 of 34
Cover Image
Transformation towards a more sustainable agricultural system in Indonesia : empirical essays on the role of information and endorsement
Luck, Nathalie - 2021
on the Becker-DeGroot-Marschak (BDM) approach to elicit consumers' WTP. We further study the effect of income and a … randomised information treatment about the benefits of organic food on respondents' WTP. Estimates suggest that consumers are … of our experiment. However, our results also indicate that raising consumers' WTP further is complex. Showing …
Persistent link: https://www.econbiz.de/10012816646
Cover Image
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (contributor) - 1999
Persistent link: https://www.econbiz.de/10000667810
Cover Image
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
Gaubinger, Kurt; Rabl, Michael; Werani, Thomas - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003744453
Cover Image
Produktportfoliomanagement
Schmahl, Christian M. (contributor);  … - 2009
Persistent link: https://www.econbiz.de/10003872620
Cover Image
Product and market development for subsistence marketplaces
Rosa, Jose Antonio (ed.); Viswanathan, Madhu (contributor) - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003449636
Cover Image
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke (ed.) - 2007 - 3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003380092
Cover Image
Kommunikation oder Unterhaltung? : Aufgabenstellungen der Medien
Gertler, Martin (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010402447
Cover Image
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner (ed.); Breyer-Mayländer, Thomas (contributor) - 2013
Persistent link: https://www.econbiz.de/10011446255
Cover Image
Big strategies for small business : exceptional projects in Europe
Gögl, Hans-Joachim (contributor) - 2009
Persistent link: https://www.econbiz.de/10003750344
Cover Image
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael (ed.) - 2006 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628