Recommendations are common in everyday interactions of consumers and strongly impact consumption decisions. Thus …, understanding the driving forces that make consumers follow recommendations is equally relevant for managers and consumer …'s willingness to accept recommendations, studies have not sufficiently examined how these characteristics interact with the …

Chapter 1 Overview of agribusiness managerial and marketing advancements -- Chapter 2 Family farming systems of angola …: national clusters as case study -- Chapter 6 Improving the small farmers’ agribusiness orientation in the lavender industry: an … Agribusiness and the case of the Cypriot traditional cheese Halloumi -- Chapter 8 From wine production/consumption to wine …

Chapter 1. Overview of agribusiness managerial and marketing advancements -- Chapter2. Acceptance and Adoption of … agribusiness firms from IT capability and government support perspectives -- Chapter 10. Do blockchain-based innovative solutions … over the past century. Contemporary agribusiness is being influenced and reshaped by technological developments …