Chapter 1: Consumption, Production and Entrepreneurship in the Time of Coronavirus -- Part 1: Consumption in the Time of Coronavirus -- Chapter 2: Rationing during COVID-19: Is an ‘equal share’ always fair? -- Chapter 3: The new consumer: a typology of consumer reactions to the COVID-19...

Part I: Fundamentals of Commodity Marketing -- Commodity Marketing: An Introduction into Key Concepts and Processes -- Commodity Differentiation: A Cross-Industry Approach -- Commodities in the Service Sector: Particularities and Implications for Marketing -- Part II: Commodity Marketing...

This book is the first systematic exposition of advances in Kaiyu studies carried out by the author and his colleagues in Japan and other parts of Asia. Consumer shop-around behavior is referred to as Kaiyu in Japanese, a term widely used in several fields such as city planning, marketing, real...