Obwohl Unternehmen vermehrt Künstliche Intelligenz (KI) für verschiedene Marketinganwendungen (z. B. zur Entscheidungsfindung von Managern) einsetzen, ist das derzeitige Verständnis immer noch begrenzt. Es besteht eine Wissenslücke, wie Marketingmanager im Zeitalter der KI erfolgreich sein...

Linear Optimization and Heuristics: K. Völker, M. Hümmer:The Decision Tree Procedure -- F. W. Peren: Linear Optimization -- K. M. Kroth: Cutting and Packaging Optimization -- M. Adolphs, S. Feistner, V. Jahnke: Queueing Theory -- T. Neifer, F. W. Peren: Sequencing Problems -- T. Neifer:...

Chapter 1. Why Prioritize Needs? -- Part I: Identification of Needs -- Chapter 2. Need as One Distribution Principle: Frames and Framing -- Chapter 3. Measuring Need-Based Justice—Empirically and Formally -- Part II: Structures and Processes of the Recognition of Needs -- Chapter 4. The Social...

Part I. Theoretical Basis -- Chapter 1. The Concept of a Comprehensive Management Approach -- Chapter 2. Stress Management and Resilience Building -- Part II. The Software Solution -- Chapter 3. The Concept of Excellence-Driven Self-Assessment -- Chapter 4. Impress Training Modules -- Part III....

Organizations rely on accountability systems and transparency for decision-making and strategy implementation. Based on qualitative field data from multiple case studies, and quantitative survey data on senior executives, this thesis contributes to prior research on accountability system design...

1. Companies and Digital Transformations -- 2. Disruptive as Usual: A Manifesto for the Digital Age -- 3. Redescovering the Fundamentals of Value Creation -- 4. Competences and Capabilities for Digital Value Creation -- 5. Enterprise Renewal and Change Management -- 6. A Tool for the Boardroom:...