Aichner, Thomas (ed.); Jacob, Frank (honouree) - 2023
Part I - Value Creation and Selling Services -- Part II - Business Negotiations and Sales in B2B -- Part III - Using … Technology and Innovation to Increase Sales and Study Consumers -- Part IV - Selling More or Consuming Less? …) value creation and selling services, followed by (II) business negotiations and sales in B2B, (III) using technology and …