Introduction: In China Selling to China: How foreign business managers view life and work in a country taking its own … path -- Chapter 1 Sports marketing and media -- Chapter 2 China’s Auto Industry and the Race to a Sustainable Future … -- Chapter 3 Digital Marketing in China -- Chapter 4 Manufacturing and Supply Chain -- Chapter 5 Industrial and Diversified …

China and the multinationals / Robert Pearce -- The opening of China and the strategic expansion of multinationals : an … analysis of subsidiary motivation and roles / Si Zhang and Robert Pearce -- Multinationals' R&D in China and its implications … for China's national system of innovation / Si Zhang -- The growth and strategic orientation of multinationals' R&D in …

Chapter 1. China Strategic Analysis -- Chapter 2. China and Negotiations -- Chapter 3. China Market Environment … -- Chapter 4. China Market Entry -- Chapter 5. China Cultural Environment -- Chapter 6. China and Guanxi -- Chapter 7. China … Ethics -- Chapter 8. China Contract Drafting and Dispute Resolution -- Chapter 9. China Circular Economy towards …

Business Networks and Strategic Alliances in China addresses how knowledge transfer and innovation are interwoven … multi-type enterprises in China. The book explains how China's remarkable global economic impact in recent years has … sophisticated empirical, theoretical, comparative and historical guide to understanding the nature of business networks in China is …