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Contemporary issues in social media marketing
Rishi, Bikramjit (ed.); Bandyopadhyay, Subir (ed.) - 2018
Cover -- Half Title -- Title Page -- Copyright Page -- Dedication Page -- Table of Contents -- List of Figures -- List of Tables -- Acknowledgements -- Preface -- Chapter 1 Citizen relationship management by the Government of India through social media channels -- Introduction -- Review of the...
Persistent link: https://www.econbiz.de/10011839940
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Trust and new technologies : marketing and management on the Internet and mobile media
Kautonen, Teemu (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003744572
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Trust and new technologies : marketing and management on the Internet and mobile media
Kautonen, Teemu (contributor) - 2008
Persistent link: https://www.econbiz.de/10011851049
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Knowledge management, trust and communication in the era of social media
Paliszkiewicz, Joanna (ed.) - 2020
The article entitled "Selected Aspects of Evaluating Knowledge Management Quality in Contemporary Enterprises" broadens the understanding of knowledge management and estimates select aspects of knowledge management quality evaluations in modern enterprises from theoretical and practical...
Persistent link: https://www.econbiz.de/10014230342
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The Green Transition of the Automotive Industry : From Technological Sustainable Innovation to Mobility Servitization
Cabigiosu, Anna (ed.); Lanzini, Pietro (ed.) - 2023
automotive industry, Fava, Valentina & Favero, Giovanni -- 3. Greening the Car: Mission Impossible?, Stocchetti, Andrea -- 5 … automotive industry, Zirpoli, Francesco & Balzarin, Lisa -- Part 2 -- 6. What drives individual choices in the mobility sector … innovation in the automotive industry, Cabigiosu, Anna -- 8. Automotive distribution crossing the gates of change: towards new …
Persistent link: https://www.econbiz.de/10014426427
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
Wagner, Udo (ed.); Fritz, Wolfgang (honouree);  … - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009243480
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Organizations and social networking : utilizing social media to engage consumers
Li, Eldon Yu-zen (contributor) - 2013
"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...
Persistent link: https://www.econbiz.de/10009753394
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Social Business : von Communities und Collaboration ; [Social Media auf dem Weg ins Unternehmen ; praxisorientierter Leitfaden]
Atchison, Annabelle (ed.); Mickeleit, Thomas (contributor);  … - 2014 - 1. Aufl.
Trendthema Social Media für Fortgeschrittene: mithilfe von zahlreichen Fallbeispielen aus der Praxis und unter Einbeziehung wissenschaftlicher Studien wird ein Zwischenstand dokumentiert, sowie ein Rundumblick auf den Status quo und ein Ausblick in die Zukunft gegeben. (Roland Roth-Steiner)
Persistent link: https://www.econbiz.de/10010363039