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Cover -- Half Title -- Title Page -- Copyright Page -- Dedication Page -- Table of Contents -- List of Figures -- List of Tables -- Acknowledgements -- Preface -- Chapter 1 Citizen relationship management by the Government of India through social media channels -- Introduction -- Review of the...

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Trust and new technologies : marketing and management on the Internet and mobile media

Kautonen, Teemu (contributor); … - 2008

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Persistent link: https://www.econbiz.de/10011851049

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The Green Transition of the Automotive Industry : From Technological Sustainable Innovation to Mobility Servitization

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Sheth, Jagdish N.; Eshghi, Abdolreza; Krishnan, Balaji C. - 2001

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Stahlberg, Markus (ed.); Maila, Ville (contributor) - 2014

"With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence showing the...

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Marken und Medien : Führung von Medienmarken und Markenführung mit neuen und klassischen Medien

Regier, Stefanie (ed.); Schunk, Holger (ed.); … - 2016

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