Chapter 1: An Introduction to Responsible Management: A Corporate Social Responsibility (CSR), Green Marketing and Sustainability Management Perspective.-Part One: Corporate Social Responsibility -- Chapter 2: Benefits of Promoting Micro-Level Corporate Social Responsibility for Emerging...

Part I: Introduction -- Chapter 1: Introduction -- Part II: Entrepreneurial Intentions and Customer Management Issues -- Chapter 2: Dynamics of Final Year Students’ Entrepreneurial Inclination: Does Understanding of Entrepreneurship Matter? -- Chapter 3: Understanding Customer Service for...

1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...