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Digital Business in Africa : Social Media and Related Technologies
Adeola, Ogechi (ed.); Edeh, Jude Ndubuisi (ed.);  … - 2022
-Based Entrepreneurs in the Vhembe District of Limpopo Province, South Africa -- 4. Influence of Facebook Usage on Organisational … media marketing, and the influence of Facebook usage. Second, it covers issues related to emerging technologies with a focus …
Persistent link: https://www.econbiz.de/10013270864
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The Palgrave handbook of interactive marketing
Wang, Cheng Lu (ed.) - 2023
Part 1: Advancement of Interactive Marketing: An Overview -- Chapter 1: Evolution of Research in Interactive Marketing: A Bibliometric and Thematic Review -- Chapter 2: From Direct Marketing Towards Interactive Marketing: The Evolving Interactive Marketing Tools -- Chapter 3: Bridging the Theory...
Persistent link: https://www.econbiz.de/10013504771
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Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen (ed.); O'Toole, Thomas (ed.);  … - 2023
Persistent link: https://www.econbiz.de/10014314174
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Produktentwicklung mit virtuellen Communities : Kundenwünsche erfahren und Innovationen realisieren
Herstatt, Cornelius (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008655414
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Computer-mediated marketing strategies : social media and online brand communities
Bowen, Gordon (ed.); Ozuem, Wilson (contributor) - 2015
Persistent link: https://www.econbiz.de/10010478050
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Value co-creation strategy in the social commerce era
Hajli, Nick (ed.) - 2019
Persistent link: https://www.econbiz.de/10012202813
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Consumers' decision-making and satisfaction in the center of mass customization systems in the automotive industry
Hasenmaile-Aspin, Johanna - 2022
Persistent link: https://www.econbiz.de/10013349235
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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
Aichner, Thomas (ed.); Salvador, Fabrizio (ed.);  … - 2023
1: Form Postponement Types and Market Contingencies: Toward an Isomorphism of Mass-Customization Strategies and Form Postponement Types -- 2: The Ghost in the Machine: A Multi-Method Exploration of the Role of Individuals in the Simultaneous Pursuit of Flexibility and Efficiency -- 3: The Role...
Persistent link: https://www.econbiz.de/10014318553
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E-business in the 21st Century : realities, challenges and outlook
Xu, Jun; Quaddus, Mohammed - 2010
Persistent link: https://www.econbiz.de/10003856373