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International Advertising and Communication : Current Insights and Empirical Findings
Diehl, Sandra (contributor); Terlutter, Ralf (contributor) - 2006
Persistent link: https://www.econbiz.de/10013520610
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International advertising and communication : current insights and empirical findings
Diehl, Sandra (ed.); Terlutter, Ralf (contributor) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
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Commercial communication in the digital age : information or disinformation?
Siegert, Gabriele (ed.); Rimscha, M. Bjørn von (ed.);  … - 2017
about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold … -- Information about users / Andrew McStay -- Inclusion of users in the creation of advertising / Chris Miles -- Information sources …
Persistent link: https://www.econbiz.de/10011435593
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Differing outlook of contemporary advertising
Aydınlıoğlu, Ömer (ed.) - 2019
Persistent link: https://www.econbiz.de/10012136970
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Wert und Werte der Marketing-Kommunikation
Schierl, Thomas (ed.); Tropp, Jörg (ed.) - 2013
Persistent link: https://www.econbiz.de/10009739754
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Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003676945
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Special issue: proposial advertising messages
2024
Persistent link: https://www.econbiz.de/10014507720
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Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad (ed.); Borchers, Nils S. (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10012695685
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Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel - 2020
Persistent link: https://www.econbiz.de/10012298430
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The role of sustainability in advertising
2024
Persistent link: https://www.econbiz.de/10014450241