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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan - 2021
Persistent link: https://www.econbiz.de/10012799160
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Special issue: developing customer value across contemporary retail channels : new insights and future directions
Sarmaniotis, Christos (ed.); Chatzipanagiotou, Kalliopi (ed.) - 2022
Persistent link: https://www.econbiz.de/10013397942
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Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel - 2020
Persistent link: https://www.econbiz.de/10012298430
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Immaterielle Vermögenswerte : Bewertung, Berichterstattung und Kommunikation
Möller, Klaus (ed.); Piwinger, Manfred (contributor);  … - 2009
Persistent link: https://www.econbiz.de/10003836774
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Special issue: Intellectual capital
Edvinsson, Leif (contributor) - 2007
Persistent link: https://www.econbiz.de/10003673575
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Controlling und Management von Intangible Assets
Hachmeister, Dirk (ed.) - 2005
Persistent link: https://www.econbiz.de/10003176668
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Immaterielle Vermögenswerte : Handbuch der intangible Assets
Matzler, Kurt (ed.) - 2006
Persistent link: https://www.econbiz.de/10003109011
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Intangibles in der Unternehmenssteuerung : Strategien und Instrumente zur Wertsteigerung des immateriellen Kapitals
Horváth, Péter (contributor); Möller, Klaus (contributor) - 2003
Persistent link: https://www.econbiz.de/10001820972
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Intangibles in competition and cooperation : Euro-Asian perspectives
Banerjee, Parthasarathi (ed.);  … - 2001 - 1. publ.
Persistent link: https://www.econbiz.de/10001553504
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Intangible assets : values, measures, and risks
Hand, John R. (contributor); Lev, Baruch (contributor);  … - 2003 - 1. publ.
Persistent link: https://www.econbiz.de/10001671491