Part A: Planting and Growing -- Chapter 1: Dynamic Crop Allocation in the Presence of Two-Season Crop Rotation Benefits -- Chapter 2: Agricultural Production Planning under Yield-Dependent Cost and Price -- Chapter 3: Mechanisms for Effective Sharing of Agricultural Water Between Head-Reach and...

This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.